Started sometime around 1998 or 1999 by Brian Deegan and Larry Linkogle, Metal Mulisha speaks the language of nonconformity with distinctive apparel that includes graphic tees, jerseys, boardshorts, fleece, tanks, denim and accessories; and encourages guys and girls to “join the domination” and express their rebellious spirit and daring attitude. Metal Mulisha has also formed partnerships with athletes including MMA fighters Renato “Babalu” Sobral, Jason MacDonald and Dan Henderson, as well as metal band Machine Head.