Hammer Horror - Dracula Magnet

The current trend for film and television programming on vampires has led to a resurgence of Hammer’s iconic brand. Hammer Films was the most successful British studio throughout the 1960’s and 1970’s, with Christopher Lee and Peter Cushing being their towering stars. John Endemol’s recent purchase of Hammer Films will catapult the Hammer legend back into the limelight and with many of Hammer’s iconic films due to be re-released on DVD, the future for Hammer licensed products is crimson tinted. Odeon International Licensing’s 2009 collection is styled with a unique retro feel that will appeal to kids, students and original Hammer addicts alike.

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