One of the simplest ways to add drama to your look is to experiment with a really alternative eye look. Our collection of alternative eye makeup is designed to offer you a wide selection of eyeshadows, eyeliners and mascaras in bold colours from top quality alternative makeup brands to help you create an alternative eye makeup look.
Within our alternative eye makeup collection, you’ll be able to find eyeshadows, eyeliners and mascaras each with an alternative twist. You can check out full alternative eyeshadow palettes from brands such as VE Cosmetics, as well as individual eye shadow pots from Concrete Minerals and more.
In addition to our selection of eye makeup, you’ll also find a wide selection of contact lenses in alternative colours and patterns to really help you take your look to the next level. Many of the best alternative looks use contact lenses to heighten the drama and tell a story through your look, so make sure to check out the full range of alternative contact lenses by Innovision Lens to help you fully realise your alternative look.
Got your alternative eye look all worked out? Take a look at our full collection of alternative cosmetics to see where else you can be amping up the alternative. Browse hair dye, alternative nail varnish and more in the collection to complete your look!