In 2009 the world of mineral makeup needed something new. That spark of inspiration came in the form of Emily DeLapp, the founder of Concrete Minerals cosmetics. The Southern Californian brand is known for its commitment to ethical production methods, but has also showed a passion for making healthy cosmetics fun for the consumer too. They’re a cosmetics brand that we’re proud to represent here at Attitude Clothing.
Emily had a dream, to revolutionise the ethics of the cosmetics industry. Concrete Minerals was created, with a refreshing commitment to the production of 100% vegan makeup that was set against cruelty of any kinds in its production. This commitment has resulted in the full collection of Concrete Minerals make-up being certified both by PETA and the Leaping Bunny Program. Concrete Minerals looks great both on your skin and your conscience!
While you’re perfecting your look with Concrete Minerals, you can be sure that the ingredients used to create each makeup set is completely free of any undesirable preservatives or fillers, leaving you with a pure and high quality makeup product that’s built on a clear conscience! Lead the vegan makeup revolution by choosing makeup not only from Concrete Minerals, but Manic Panic and Medusa’s Makeup too!