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Please note this item cannot be returned due to hygiene reasons
100ml
Directions Apricot Semi-Permanent Hair Dye 100ml delivers a vibrant golden-apricot shade infused with warm red undertones for a fresh, sun-kissed finish.
Inspired by the energy of peak summer, this lively colour leaves hair looking luminous, glossy and full of personality while helping it feel soft and silky after every application. The advanced conditioning formula nourishes hair as it colours, making Directions Apricot ideal for anyone who wants bold results without compromising on hair care. The rich cream formula applies easily and evenly, helping create a smooth, vibrant finish with enhanced shine. For the brightest and most vivid results, apply to pre-lightened hair. The colour shown on the pot is a simulation of the shade achieved on level 10 hair, allowing the warm apricot and golden tones to appear at their most intense.
Every 100ml pot is 100% vegan-friendly and cruelty-free, making it a conscious choice for expressive colour lovers. All Directions shades are fully inter-mixable, so you can customise Apricot with other Directions colours to create your own unique peach, coral or sunset-inspired shade. Directions Apricot is perfect for adding warmth, brightness and glossy dimension to blonde or pre-lightened hair, whether you want an all-over vivid colour, soft apricot tones or a bespoke custom blend.
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UK Standard Delivery Delivery within 3-5 working days (Monday-Saturday) – FREE (spend over £70) otherwise £4.99
Excludes sale & clearance items and footwear supplied direct by DemoniaCult, T.U.K & Pleaser USA. Please note: If goods are cancelled/returned for a refund and the final value of your order falls below £60 the delivery fee of £4.99 will be applied.
UK Same Day Despatch Order before 3pm Monday-Friday. Delivery within 2 working days (Monday-Saturday) – £6.99
UK Guaranteed Next Day Order by 3:30pm Monday-Friday for delivery the next working day - £9.99
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UK Guaranteed Saturday Delivery Order by 4pm Monday-Friday for delivery the following Saturday - £12.99
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