A development of the Tumblr scene, the pastel goth look is something that’s recently become hugely popular with fans of the alternative. Drawing on the pastel elements of kawaii culture and combining it with traditional gothic looks, the pastel goth aesthetic is one for the alternative fashion bloggers and alternative Instagram fashionistas.
Pastel goth is at its most simple, an alternative aesthetic that combines traditional dark goth clothing with pastel colours. All about expressing individualism, pastel goths will strive to create unique looks with pastel hair dye, pastel footwear - usually pastel goth creepers - and traditional gothic clothing and accessories. This juxtaposition of the light and dark creates a creepy but cute vibe that you’ll find overlaps with our collections of kawaii clothing and gothic clothing for a unique and truly instagrammable look.