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Please note this item cannot be returned due to hygiene reasons
100ml
Transform your hair with Directions Deep Purple Semi-Permanent Hair Dye, a bold and captivating purple shade designed to deliver intense colour with striking blue undertones.
One of the most popular shades in the Directions collection, Deep Purple creates a rich, vibrant finish that stands out while leaving hair feeling soft, silky and conditioned. Each pot contains 100ml of semi-permanent hair colour, featuring a nourishing conditioning formula that helps keep hair smooth and healthy-looking from the first application. Perfect for creative colour changes, Directions shades are 100% vegan-friendly and cruelty-free and can be mixed together to create your own unique custom shade.
For the most vivid and long-lasting results, apply Deep Purple to pre-lightened hair. The colour shown on the pot represents an approximate result on level 10 blonde hair, allowing you to achieve the most intense purple finish possible. Whether you’re looking to refresh your style or create a bold new look, Directions Deep Purple delivers vibrant colour with a beautifully conditioned feel.
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