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Please note this item cannot be returned due to hygiene reasons
100ml
Directions Flame Semi-Permanent Hair Dye 100ml is the perfect choice for anyone looking to create bold, fiery hair with vibrant copper, orange and red tones.
One of the hottest shades in the Directions collection, Flame delivers an intense, eye-catching finish that’s ideal for making a statement. For the brightest and most vivid results, apply to pre-lightened hair, with the shade shown on the pot representing the colour achieved on level 10 hair. Each 100ml pot provides long-lasting semi-permanent colour and is formulated with a nourishing conditioning base that helps leave hair feeling soft, smooth and silky from the very first application.
Whether you're refreshing your current colour, creating an all-over fiery look or blending with other shades, Directions Flame offers outstanding versatility. Every Directions shade is fully inter-mixable, allowing you to customise your own unique colour combinations and unleash your creativity. Directions Flame Semi-Permanent Hair Dye is 100% vegan-friendly and cruelty-free, making it a great choice for those seeking vibrant colour without compromising on ethical values. Easy to apply and gentle on the hair, this conditioning formula helps maintain healthy-looking locks while delivering striking, fade-resistant colour.
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