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Please note this item cannot be returned due to hygiene reasons
100ml
Transform your hair with Directions Rubine Semi-Permanent Hair Dye, a striking ruby red shade infused with shimmering pink hues for a vibrant, multidimensional finish.
Designed for those who want a rich, eye-catching colour, Rubine delivers bold results that stand out from the crowd. For the brightest and most intense colour payoff, apply to pre-lightened hair. The shade shown on the pot represents the expected result on level 10 blonde hair, giving you the truest expression of this vivid ruby red tone. Each 100ml pot is packed with a semi-permanent, conditioning formula that leaves hair feeling soft, smooth, and silky while adding brilliant colour.
The gentle formula nourishes the hair from the very first application, helping maintain a healthy-looking finish alongside intense colour. Directions Rubine is 100% vegan-friendly and cruelty-free, making it a great choice for anyone looking for ethical hair colour without compromising on performance. Like all Directions shades, Rubine can also be mixed with other Directions colours, allowing you to customise your own unique shade and create endless colour possibilities.
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UK Standard Delivery Delivery within 3-5 working days (Monday-Saturday) – FREE (spend over £70) otherwise £4.99
Excludes sale & clearance items and footwear supplied direct by DemoniaCult, T.U.K & Pleaser USA. Please note: If goods are cancelled/returned for a refund and the final value of your order falls below £60 the delivery fee of £4.99 will be applied.
UK Same Day Despatch Order before 3pm Monday-Friday. Delivery within 2 working days (Monday-Saturday) – £6.99
UK Guaranteed Next Day Order by 3:30pm Monday-Friday for delivery the next working day - £9.99
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UK Guaranteed Saturday Delivery Order by 4pm Monday-Friday for delivery the following Saturday - £12.99
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