Directions Hair Colour Bloodstone Semi-Permanent Hair Dye

• Deep, rich brown with red undertones
• For best results pre-lighten hair
• 100% Vegan and not tested on animals
• Please note this item cannot be returned due to hygiene reasons
• 100ml

Discover bold brunette colour with Directions Bloodstone Semi-Permanent Hair Dye, a deep, rich brown infused with smouldering red undertones for a striking multi-dimensional finish.

Perfect for adding warmth and depth to dark hair, Bloodstone transforms classic brown into a vibrant, head-turning shade with a glossy, healthy-looking shine. For the brightest and most intense results, apply Bloodstone to pre-lightened level 10 hair. The colour shown on the pot is a representation of the shade achieved on level 10 hair, although final results will vary depending on your starting hair colour. Part of the Directions Rich Naturals collection, Bloodstone features a nourishing, deep-conditioning formula that helps leave hair feeling soft, smooth and hydrated while delivering even, long-lasting colour.

The gentle cleansing formula enhances shine, and every 100ml pot provides generous coverage for full-head or creative colouring. Like all Directions shades, Bloodstone is fully inter-mixable, allowing you to customise your own unique colour blends. Directions Bloodstone is also 100% vegan-friendly and cruelty-free, making it an ethical choice for expressive hair colour.

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