Directions Hair Colour Black Amethyst Semi-Permanent Hair Dye

Code: DRS166
  • $11.62
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Item in stock   |   Available for next day delivery
  • Black with with hints of aubergine
  • For best results pre-lighten hair
  • 100% Vegan and not tested on animals
  • Please note this item cannot be returned due to hygiene reasons
  • 100ml

Create rich, sophisticated colour with Directions Black Amethyst Semi-Permanent Hair Dye.

This deep, glossy black shade is infused with subtle aubergine tones, delivering a refined finish with striking depth and effortless shine. Perfect for anyone looking to achieve an elegant dark colour with a unique violet undertone, Black Amethyst leaves hair looking sleek, vibrant and healthy. For the most vivid and true-to-tone results, apply to pre-lightened hair. The colour shown on the pot is a simulation of the shade achieved on level 10 blonde hair. Part of the Directions Rich Naturals collection, Black Amethyst features a nourishing, deep-conditioning formula that helps leave hair feeling soft, smooth and moisturised from the very first application.

The conditioning, cleansing formula enhances shine while depositing long-lasting semi-permanent colour. Each 100ml pot is vegan-friendly, cruelty-free and designed for easy application. Like all Directions shades, Black Amethyst can be mixed with other Directions colours, allowing you to create your own bespoke shades and unique colour combinations. Directions Black Amethyst Semi-Permanent Hair Dye features a deep black shade with rich aubergine undertones, a conditioning formula for enhanced shine, 100ml of semi-permanent colour, a 100% vegan-friendly and cruelty-free formula, and intermixable colours for creating custom shades.

UK Standard Delivery 
Delivery within 3-5 working days (Monday-Saturday) – FREE (spend over £70) otherwise £4.99

Excludes sale & clearance items and footwear supplied direct by DemoniaCult, T.U.K & Pleaser USA. Please note: If goods are cancelled/returned for a refund and the final value of your order falls below £60 the delivery fee of £4.99 will be applied. 

UK Same Day Despatch
Order before 3pm Monday-Friday. Delivery within 2 working days (Monday-Saturday) – £6.99

UK Guaranteed Next Day
Order by 3:30pm Monday-Friday for delivery the next working day - £9.99

UK Guaranteed Next Day Pre 10AM
Order by 4pm Monday-Friday for delivery the next working day - N/A

UK Guaranteed Saturday Delivery
Order by 4pm Monday-Friday for delivery the following Saturday - £12.99

Direct Order Delivery

Delivery within 5-10 days of order

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