Directions Hair Dye
As far as classic gothic brands go, you can’t get much more iconic than Directions hair dye. With a spectrum of bold colours, everyone can achieve their dream look with Directions. This range at Attitude Clothing features signature Directions hair dye shades, including intense neons, pretty pastels and rich hues. The shades can even be mixed for those who love experimenting with their hair colour. With a gentle formula, Directions hair dye lets you create your dream look without worrying about excessive damage. For even more options, check out our Crazy Color collection.
Directions hair dye works best on bleached hair but will still show subtly on natural hair.
How to use Directions hair dye
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Ensure you are wearing some old clothes and have moved anything out of the way that you don’t want to be stained.
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Wash your hair and towel dry it so it is damp. Do not use conditioner before colouring as this will make the colour less effective.
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Complete a strand test by applying the dye to a small, easily hideable strand of hair to ensure you get the desired shade.
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Separate your hair to ensure an even application.
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Apply the colour using a tint brush, applying to strands of around ½ inch at a time to ensure complete coverage.
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Let your colour develop. Your strand test will indicate how long you need to leave it to achieve your desired shade, though usually, Directions hair dye develops in 15-30 minutes.
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Rinse thoroughly using warm water until the water runs clear.
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Dry your hair and style. Hey presto! Your fabulous new colour is ready to go.
How long does Directions hair dye last?
As a semi-permanent dye, Directions usually lasts between 2-6 weeks. The longevity can depend on your hair type, lifestyle and hair care routine. Always read the instructions.