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World Goth Day

While most folks would assume that World Goth Day would be right in the middle of spooky season later in the year, it’s actually much earlier in the calendar than you might think! We’re here to give you the lowdown on everything to do with World Goth Day so you can celebrate in style…

What Is World Goth Day?

World Goth Day is one of the most important dates in our calendars! If you’re wondering what it is, well it’s pretty self-explanatory – it’s a day when fans of all things gothic, from music to fashion and more, come together to celebrate the goth scene as a whole and make themselves known to the rest of the world!

When Is World Goth Day?

Originating in the UK in 2009, World Goth Day falls on May 22nd every year and is now celebrated internationally. It began as ‘Goth Day’ – a day when BBC Radio 6 gave some much-needed airtime to music from different subcultures, including some of the best goth musicians out there. Goth DJs Cruel Britannia and Martin OldGoth loved the idea so much, they decided to keep the tradition going every year since.

Who Celebrates World Goth Day?

The goth scene is made up of tons of different forms of gothic expression that deserve to be seen and heard, so it’s not just music that’s celebrated on World Goth Day. All aspects of the goth subculture are celebrated, from gothic fashion to music and art, with members of the goth community hosting gothic fashion shows (featuring some of our favourite brands at Attitude Clothing, might we add), art exhibitions featuring work from some of the best gothic artists around, and of course some rockin’ gigs that showcase gothic musicians from big-time bands to newbies making their mark on the goth scene.

How To Celebrate World Goth Day

So how do you get involved? Well, first of all, there are some great events going on around the UK that you can take part in, from London to Newcastle – check out the World Goth Day site for more info. If you can’t get down to join in one of those events – why not start your own! Take over the local radio, shout about World Goth Day from the rooftops, and of course show off your gothic style on the streets – that’s where we can help.

Many of the event hosts in the UK and Australia have taken on a big-hearted approach to World Goth Day by raising money for charities close to the community, including the Sophie Lancaster Foundation – a charity that aims to stop prejudice against subcultures. A highly worthy cause, in our opinion.

While World Goth Day 2020 might be a little different, we’re sure that the gothic brains behind the operation are going to bring World Goth Day online for a global celebration right from the comfort of your living rooms!

What To Wear For World Goth Day

We’re sure you already have a wardrobe packed full of your favourite gothic clothing – but why not treat yourself to something new just for World Goth Day? All of our favourite gothic clothing picks are waiting for you in our very own Gothic Clothing Collection, perfect for flaunting your gothic style to the world on the 22nd! 

Attitude Culture Fashion Womenswear

How To Dress Pin-Up Style

If you think vintage fashion, you’re sure to think about pin-up style. Known for its classic cuts and sweet but sexy appeal, the image of the pin-up girl has rarely fallen out of fashion throughout the decades. We’re going to take a look at how you can adapt pin-up style into your wardrobe, and how the image of the pin-up girl plays into the rockabilly style here at Attitude Clothing!

What Is Pin-Up Fashion?

Let’s start off with what pin-up fashion actually is. Back in the 1940s, the image of the pin-up model was hugely popular – whether you were an admirer of pin-up girls or simply aspired to be one, the pin-up style dictated a lot of the mainstream fashion that decade. Burlesque performers in particular adopted the style, and even today burlesque troupes use the classic 1940s pin-up style both on and off stage!

How Is Pin-Up Fashion Linked to Rockabilly?

Pin-up fashion is a blend of styles made popular in the 1940s and 50s. This means that Rockabilly style lends itself to pin-up style, along with unique offshoots from Burlesque style and that good old cinematic Hollywood glamour. While many see pin-up style as taking its cues from a more salacious lifestyle, the truth is that pin-up models aspire to be elegant and classy while maintaining a flirtatious appeal that doesn’t stray too far into being overtly sexy.

How To Assemble a Pin-Up Wardrobe

If you’re wanting to create a pin-up wardrobe with plenty of outfit options to choose from, there are a few key pieces that you’ll want in your collection! Since the two styles are so closely linked, you can find most of these items in our Rockabilly collection.

1. A Wiggle Dress

A quintessential pin-up style, the wiggle dress is a close fitting style that’s ruched across the middle. The shape is designed to flatter your natural figure, which is why pin-up style is so popular with the plus-size community – the wiggle dress will enhance all of your curves and swerves to maximum effect while playing down any areas you’re less comfortable with. Also known as pencil dresses, you’ll be able to find wiggle dresses in our collection of Rockabilly dresses at Attitude Clothing.

2. A Pencil Skirt

If you love the silhouette of a wiggle dress but prefer separates to give your wardrobe a little more versatility, we recommend that you make room for a pencil skirt in your collection. Pencil skirts are great because you can centre so many pin-up looks around them from day-to-day wear suitable for the office (Mad Men chic!) to stunning pin-up looks that’ll turn heads wherever you go. Choose a pencil skirt in a bright colour for a traditional pin-up look, or take things into Gothabilly territory with a black pencil skirt.

3. A Circle Skirt

Not everyone is comfortable with a close fit. In the 1950s, circle skirts became a staple of the pin-up style. They’re called circle skirts due to their simple design! All you need to do to make one is cut out a circle of fabric with a smaller circle in the middle; the smaller circle is your waist and the larger circle is your hem! Circle skirts are the basis for circle dresses too, which you can find in our Rockabilly dresses collection – perfect for instant Grease vibes.

4. Cigarette Trousers

If you’re not a skirt and dress type of gal, we’ve got you covered. Cigarette trousers still give you that quintessential pin-up silhouette while also elongating the legs for a taller appearance! These trousers cinch your figure in at the waist and hug your hips to give an hourglass shape, then cut off just above the ankle for a chic finish. 

5. High-Waisted Shorts

In the warmer months, high-waisted shorts are sure to become a daily staple of any pin-up wardrobe. The high-waist of these shorts draws the attention back to the waist through accentuating the hips, and even flatters the stomach area so you can go ahead and pair with a close-fitting top. Wear your high-waisted shorts either on their own or with a pair of stockings for that flirtatious pin-up appeal.

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6. A Cardigan

Whether you’re wearing separates or a pin-up dress, a cardigan is the perfect accompaniment for any pin-up outfit. We take so many of our pin-up cues from celebrities such as Dita Von Tees, and everyone knows just how much she loves cardigans as they pair so well with pin-up chic! Whether you wear them over your look, on their own as a top, or tucked into the hem of your skirt, a cardigan is sure to be the cherry on top of your outfit. Plus, a cardigan is the perfect place to pin a rockabilly brooch!

7. Stockings

One simple way to add that touch of glamour and flirtatious personality to a pin-up look is with a pair of stockings. Pin-up style accentuates your legs, so wearing a pair of stockings that draws the eye to your pins is a must! For an authentic 1940s look, we recommend choosing seamed stockings that have the line running up the back of the leg, but a pair of tights or stockings featuring suspenders is sure to have an updated effect on your outfit. 

When it comes to styling a pin-up look, there’s much more to it than simply wearing the right clothing. From hairstyles to makeup choices, our ultimate rockabilly guide can help you get the pin-up look from your vanity table as well as your wardrobe.So there you have it! All the pieces you’ll need to have in your wardrobe to get that classic pin-up style.

If you love pin-up fashion, we’re sure you’ll love our rockabilly collection at Attitude Clothing packed full of 1940s and 1950s inspired vintage clothing!

Fashion Womenswear

How To Be A Pastel Goth

One of our favourite alternative trends of the moment is Pastel Goth. If you keep up with the goth community on Instagram, you’ll have definitely seen this style growing a big following for a long while now – if you’re looking to take your alternative style in a new direction, it’s the perfect time to get on the alt trend everyone’s talking about!

What Is Pastel Goth?

Pastel goth is all about mixing softer, prettier colours on the spectrum with the darker side of alternative fashion to get a pretty unique style combination! Very closely related to kawaii style, but with that extra sprinkle of gothic horror, you need to think pastel hair dyes and eyeshadow palettes mixed with black lipsticks, skeletal hair accessories, and unicorn spattered combat boots.

Where Did Pastel Goth Come From?

For diehard goths, the whole concept of a pastel goth can be a point of contention. Pastel goths weren’t accepted as part of the goth community at first with many claiming that pastel goths had no claim over the ‘gothic’ element of the look. The gothic subculture rose from the music scene as a development from punk and post-punk, while pastel goth actually originated from Japanese culture and the rise of Kawaii fashion. 

Kawaii, however, tends to focus almost exclusively on the cute and sugary sweet, whereas pastel goth delves a little deeper into the realms of gothic fashion. It’s a relatively new trend that found its feet on a little corner of the internet known as pastel goth Tumblr. Pastel goth Tumblr is full of pastel goth inspo from makeup looks to outfits and even pastel goth art. We’ve seen the pastel goth trend migrate from Tumblr to platforms such as Pinterest and Instagram, growing its community as more and more alternative fashionistas turn to the dreamy but dark style.

How To Dress Pastel Goth

There are two ways you can go when it comes to pastel goth fashion; super dark, or super pastel. Pastel goth outfits should provide a contrast between traditional gothic style and a brighter, Kawaii influence. If you can use pastel goth clothing to produce a creepy but cute vibe, all the better! When it comes to dressing like a pastel goth, we think the look comes down to two key elements: a pastel goth dress, and a pair of pastel goth shoes. 

When you’re choosing a pastel goth dress, look for styles such as collared dresses, skater dresses, pinafores, smocks, or any style that could be classed as typically ‘cutesy’ – if you’ve got a cute style, this means you can go really dark with the design. Whether you want to go for plain black or mix things up with alternative patterns and design features, the style will make sure that your look lands in pastel goth territory rather than classic goth!

Pastel goth shoes are where you can really go all-out with the pastel goth vibes. Brands like Demonia are super well known for designing footwear in pastel and iridescent colours that complement the pastel goth look, but if you’re not into mega high platforms, there are other options when it comes to choosing pastel goth shoes. Mary Jane shoes are a great alternative if platforms aren’t your bag, or if you love a platform but you’re not interested in a pair of boots, creepers are another style that can fit perfectly into the pastel goth aesthetic. 

Pastel Goth Makeup

Pastel goth makeup is all about creating a stark contrast between dark, gothic blacks and bright pastels. Traditionally gothic elements usually include dark lipstick and a near-white foundation, while the pastel elements usually come into play with bright pastel eyeshadow. Another popular pastel goth makeup look is to go full rainbow – brightly coloured lipstick, eyeshadow and even eyebrows are all standout features of a pastel goth makeup look!

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If you’re not sure where to start with your pastel goth makeup, we recommend choosing a pastel goth palette to work with. Depending on how you want to style your hair and outfit, you’ll want to pick either contrasting or complementary pastel colours for your makeup. If you’re not feeling super confident with your pastel goth makeup skills, we recommend sticking to a pastel goth palette of one or two colours to blend into your usual gothic makeup routine. If you’re wanting to get a bit more experimental, try a pastel goth palette with a rainbow of colours to choose from! 

Check out our pastel goth makeup options to work out what you might be most comfortable with!

Pastel Goth Hair

Dyed hair is one of the hallmarks of a pastel goth, with pastel pink and pastel blue being particular favourites! Whether you go for a block colour or a blend of more than one colour, the important thing is to keep the colours distinctly pastel. If you’re not into changing the colour of your hair, some even invest in pastel wigs to keep things fresh and interchangeable without damaging their hair!

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If hair dye and playing with wigs isn’t for you, hair accessories can be a great way to bring a pastel goth vibe to your look with minimal effort. You’re ideally looking for hair accessories that walk the line between cute and scary, so sugar skull clips, gothic flowers and oversized pastel bows are perfect for a pastel goth hairstyle. 

Pastel Goth Music

As with most alternative subcultures, pastel goth music plays a huge part in the scene. Pastel goth music covers a lot of gothic bands as you might expect, but there are some artists in particular that are closely affiliated with the pastel goth vibe. Back in 2017, a Pastel Goth compilation album was released which really helped to define the pastel goth sound. Pastel Goth featured artists such as Lorde, Billie Eilish, Tove Lo and Imagine Dragons – all of whom have an ethereal yet alternative vibe that resonates with the pastel goth vibe.

Pastel Goth Brands We Love

We’ve got a huge selection of pastel goth threads to choose from in our Pastel Goth Collection – but to help you get a head start on your pastel goth look, we’ve put together a list of our top 5 pastel goth brands we love at Attitude Clothing…

1. Punk Rave
Punk Rave are rooted in the visual kei inspiration that pastel goth developed from. Their ability to marry punk and gothic vibes with kawaii and lolita influences position them as a favourite among pastel goth fashionistas! 

2. Punky Pins
One of the best parts of the pastel goth scene is that it doesn’t take itself too seriously – a sense of humour and quirky accessories are more than encouraged, and what better way to let your personality shine through your outfit than adding some sassy accessories from Punky Pins into the mix?

3. Demonia
Champions of footwear that stands out from the crowd, Demonia footwear demands attention with their unusual designs and colours – including plenty of pastel options for pastel goths! 

4. Restyle
The lolita style that Restyle are known for has long been a staple style for lovers of gothic fashion and kawaii culture – so naturally the brand’s style is perfectly adapted for pastel goths! 

5. Kreepsville 666
Purveyors of all things creepy and kooky, Kreepsville 666 are a scare wear brand that love all things horror punk – perfect for adding that kitschy-horror element to your pastel goth look!

Check out our full pastel goth collection at Attitude Clothing for more inspiration!

Attitude Culture Fashion

The Ultimate Biker Fashion Guide

Biker Fashion

Biker fashion has an unmistakable connection to the alternative scene. From the rebellious spirit of the biker lifestyle to the inspiration from biker gear that’s seeped into alternative fashion staples, biker fashion is forever intertwined with punk and rock style.

But where did biker fashion come from? Which alternative symbols came from biker culture? How do you get the biker look for your wardrobe? We’ll answer all these questions and more in our ultimate biker fashion guide!

The History of Biker Fashion

A Gentleman’s Activity

Biker fashion was quite a dapper look when it started out. This was because owning a motorcycle was quite the expense! Only men of means could afford such a luxurious mode of transportation, and dressed to impress while they were out on the country roads.

Biker fashion was therefore pretty heavily tweed based, since that was the most popular menswear style at the time! But motorcycles were getting faster, and soon it was clear that additional protection was needed. 

By the early 20th century, motorcycles had been adopted by the police and the military as their main mode of transport. As part of their uniform, riders would wear full length boots, a flat cap and gauntlet gloves that protected them from harsh winds – many of which are still staples of the gentrified country wardrobe! But where did the biker look we know and love on the alternative scene come from?

A Need For Speed (And Protective Gear!)

Well, the faster motorcycles got, the more the need for protection grew! Military overcoats made from horsehide in the World War I era were adopted by bikers, but these coats were cumbersome and made maneuvering while on the road difficult.

A jacket maker from New York City changed all this in 1928 when he created the first ever leather jacket specifically designed for motorcycles! Irving Schott named his design after his favourite cigar, the Perfecto, and the leather jacket synonymous with motorcycles and biker culture was born. The first iteration of the Perfecto was a fitted leather jacket that could zip up high, featured lapels, snaps and pockets – all the iconic features of the leather jackets we know and love today.

For the English, the toughness of leather jackets wasn’t enough protection on its own. English weather meant that keeping out the rain was essential, so in 1935 the brand we now know simply as Barbour created a wad-cotton jacket for motorcyclists guaranteed to keep out rainwater. Famously worn by motorcyclists including Ewan McGregor and Steve McQueen, the wad-cotton featured four pockets, one of which was angled to the upper left to hold a map and is now as an iconic part of biker fashion as the leather jacket! 

A Boot Engineered For Protection

So what about footwear? Around the 30s, a style called the engineer boot emerged. The engineer boot took the classic shape of the English riding boot and fitted it with a stovepipe leg. The style was designed primarily for engineers working on America’s railroads during the infamous Depression era, but in the 40s it was adopted by motorcyclists looking for a tough pair of protective boots to take out on their ride.

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The 1950s Rebel Biker 

While biker fashion had previously been all about practicality, the tides turned in the 1950s when Marlon Brando starred as the leader of the Black Rebels Motorcycle Club in the film ‘The Wild One’. Sporting a black leather Perfecto jacket, a pair of blue jeans and engineer boots, Brando’s biker uniform inspired generations of rebels, musicians and outlaws for years to come! The popular look was even adopted by the British “ton-up” boys, an important part of British motorcycling culture.

Hells Angels Fashion

Among the rebels inspired by Brando’s look were bikers that would go on to form clubs like the Hells Angels MC in the 1960s. The Hells Angels modified the leather jacket by removing the arms and creating a motorcycle vest (also known as Cuts) from either leather or denim. 

With the sleeves removed, bikers gained increased arm mobility and better ventilation in the warmer USA climate! As the popularity of Cuts grew, outlaw bikers and MCs alike embellished their motorcycle vests with their MC name and symbols. Aside from being a quick way for MC members to identify each other out on the road, owning a motorcycle vest with your MC name showed your commitment to the biker lifestyle and, depending on what was on your cut, your experience as a rider.

Perfecto Goes Punk

The popularity of the Schott Perfecto leather jacket only grew throughout the 70s, and soon enough it’s reputation for being a symbol of the outlaw lifestyle was adopted by the Punk scene. Bands such as the The Ramones and The Sex Pistols were among the first punk rockers to make the Perfecto jacket a staple part of their look and soon the black leather jacket was synonymous with the punk scene. 

While many punk rockers wore their leather jackets as is, many loved the DIY element of punk culture and customised their jackets with spikes, patches and studs to exaggerate their look and take it to a new, anti-establishment vibe! 

Racing Through the 80s

The popularity of motorcycle racing and the rise of sports bikes saw biker fashion take a detour through the 80s. The bomber jacket style was adopted for leather jackets in a deviation from the classic Perfecto style. However, the Schott Perfecto design won out in the end and with the popularity of vintage style in the 2000s, the classic leather jacket once again became the alternative scene staple it once was!

The Symbolism of Biker Fashion

Biker history focuses mostly on the leather jacket, but what about the patches stitched onto those jackets? Motorcycle gangs are notorious for the detailing on their motorcycle vests – from the MC name to the symbols and patches, there’s meaning behind every detail that can denote all kinds of things from MC rank to experience and more.

While themes vary, the skull is present in most biker symbolism – in wider culture, the skull represents death and mortality, and can even be a sign of danger or death. For bikers, the symbol unifies them and serves as an unspoken commitment to biker life and the thrill of the open road. 

The idea is that once a biker, always a biker. While the skull absolutely represents the rebellious spirit and tough attitude of the wearer, it’s also used as a reminder to not with harm or death to others and to respect and accept one’s own mortality. Pretty deep stuff!

Is The Biker Look Fashion or Function?

Function! Bikers don’t care about fashion trends, they just want the best gear for the job. However, what is functional to a motorcycle gang has heavily influenced alternative fashion for many years.

The biker fashion trend blends traditional rock and roll style with modern biker gear. Think denim jeans with a skull emblazoned t-shirt, leather jacket featuring studs and spikes and accessories to match and a solid pair of ankle boots.. Soon you’ll have a tough biker fashion look that’ll make sure no-one’s messing with you!

How To Style Biker Fashion

If you’re looking to put together a biker fashion look, let’s take a closer look at the main elements you’ll need…

The Leather Biker Jacket

The most iconic part of the biker look, if you’re wanting to invite biker fashion into your wardrobe you’ll need to invest in a leather jacket. Our leather jackets at Attitude clothing are designed in the Perfecto style and come either unembellished or packed with studs and skulls to increase the punk biker vibe.

The Biker Jeans

Blue jeans were a classic part of the Marlon Brando era biker look – but as with all alternative fashion, there’s room for customisation here. In our collection of jeans, you’ll find a huge range of styles from plain black to punk tartan and more so you can style your biker look your way!

The Biker Boots

Your biker boots should be made from tougher stuff and should ideally be flat boots if you’re going for an authentic biker fashion look. If you’re just wanting to take the biker influence and dress it up for a night out, feel free to indulge in a pair of heeled boots or platform boots for an alternative edge! 


Biker fashion is a close relation of punk style, so if you’re looking to perfect your look make sure to check out our full punk collection here at Attitude Clothing!!

Attitude Culture Fashion

What Is A Health Goth?

Every year, new alternative subcultures are created. Whether you’re new to the term health goth or you’re totally into everything that health goth stands for, there’s still much to learn about this fashion and lifestyle trend! 

Where Did Health Goth Begin?

The concept of the Health Goth hit the runways as far back as 2014, but you’d be forgiven for missing it. Slated as the latest trend you’ve never heard of by critics, Health Goth didn’t take off in the mainstream until it became something else entirely.

Before it was picked up by the fashion world, Health Goth had much more humble beginnings. Started by underground Portland pop punk duo Magic Fades, the Health Goth aesthetic aimed to transcend the social commentary of the popular-at-the-time ‘normcore’ fashion trend, moving into a clinical and sterile area of anti-nostalgia style. If that sounds complicated to you, you wouldn’t be the first to question what all of that means.

What Is Health Goth About?

Essentially, the Health Goth aesthetic aims to alienate itself (as much alternative fashion does) from the mainstream nostalgia for 90s sportswear by stripping itself of identifiable brand logos and adopting a minimalist, black and white palette. It’s a cold and cynical look to the future of alternative fashion, combining the impersonal, technological present with an uncanny throwback to the sportswear fashion boom of the recent past.

How Has Health Goth Changed?

If you’ve heard of Health Goth at all, you’ve almost certainly never heard of it in the form it was originally intended to be – a unique aesthetic that had more to do with art than mainstream fashion.

As with anything avant-garde and underground, the mainstream couldn’t wait to get their hands on it – soon Health Goth had been transformed from a niche and heavily art and fashion influenced specialist style to something simple and easily digestible – Health Goth was now being pitched as a lifestyle look for goths that loved hitting the gym.

Health Goth purists and style gurus alike were horrified that this intangible aesthetic had been boiled down to something so rudimentary, missing the point of Health Goth entirely. While it was certainly a dark moment in alternative fashion, the outrage did spark one of our favourite alternative fashion quotes from The Fader: “It seems to me that saying that Health Goth is gymming for goths is like saying that cyberpunk is Johnny Rotten doing spreadsheets on a Dell.”

And yet that’s what Health Goth had and has become – a simplified version of a much deeper and more meaningful fashion trend.

How Did Health Goth Become A Fitness Lifestyle?

This part is mostly down to one health goth in particular; Deathface. Back in 2014, Deathface (aka Johnny Love) tweeted his dibs that he invented health goth. While the tweet was a source of controversy from Health Goth purists, his contribution to the new face of Health Goth is undeniable. 

One of the biggest names in dark electronic music, Deathface found himself eating tons of fast-food on the road while he toured the USA. According to VICE, a conversation with Gibby Miller (of alt dating site Makeout Club fame) got him thinking about how to get fit; the advice he got was to “quit eating carbs unless I wanted people to call me Fatface instead of Deathface.”

The harsh advice drove Deathface straight to the gym where he could be found working out to vintage techno and old school goth alike. This commitment to fitness also bled into his wardrobe, sparking a trend for wearing Under Armor gear to his goth club night Soft Leather in Chicago.

Not long after, HealthGoth.com was created which offers personal training from Deathface himself, exclusive must-have Health Goth merch and most importantly, the (quite intense) Health Goth fitness bible.

What Does Health Goth Look Like?

So, what does Health Goth actually look like? At first, you might think you’ve sussed it from the name alone – surely it’s just someone who’s wearing all black sportswear? Well, not quite. There’s a bit more finesse to the Health Goth look, despite it being all but divorced from its original intended purpose.

Health Goth draws primarily from sci-fi and cyberpunk influences, so ultimately you’ll be looking to combine sportswear with futuristic and minimalist elements. Here, get some inspo from those already rocking the Health Goth look…

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How To Get The Health Goth Look

Despite a bumpy start, the Health Goth trend doesn’t look as though it’s set to fade away just yet – so if you’re wanting to jump on this unusual and futuristic branch of the alternative fashion spectrum, we’ve got some great tips to help you get involved.

In the absence of sportswear-esque clothing, you’ll need to look for longline garments, preferably with mesh inserts. Urban Classics have some great mesh options available, but there are plenty of different kinds of mesh based garments across the Attitude Clothing site!

Wet look fabrics such as patent are great for creating that sci-fi feel – patent footwear from killer alternative brands such as Demonia make the perfect choice.

Make sure that black is at the centre of your palette, but accessorise with monochrome pieces in white or silver.

Use metallics in your makeup look wherever possible, opting for shimmering eyeshadows or chrome effect nail polish – again, try to keep it neutral or monochromatic!

When done properly, Health Goth can be a really bold and daring alternative look. For the full effect, make sure that you look for ways to work futuristic elements into each part of your look. 

If you’re just wanting to dabble in the Health Goth trend, feel free to just pair a couple of Health Goth elements into your everyday alternative look. We think that alternative streetwear works well with the Health Goth aesthetic if you’re not sure where to start!

What Does Health Goth Sound Like?

The kind of playlist you want to put together for some serious Health Goth vibes varies depending on who you talk to. We’re sure that Deathface would recommend a ton of dark electronic artists, Magic Fades have always been reluctant to associate themselves with any specific music genre, and if you search for Health Goth on Spotify you get a selection of playlists that vary from death metal to EBM to digital hardcore and even to classic goth tracks. Probably best to find a mix that motivates you if you’re following the Deathface Health Goth lifestyle – after all, it’s all about the look and the workout!

Who Can I Follow For Health Goth Inspo?

Still need some inspiration for the Health Goth lifestyle? Check out these hot Health Goth pioneers:

Love the Health Goth trend or think it’ll never last? Let us know your thoughts!

Attitude Culture Fashion

Glossary of Piercings

Ah, piercings – one of the great body modifiers. Not as permanent as a tattoo but a little more permanent than dyeing your hair a crazy colour! While we all know about common piercings such as ear piercings or nose piercings, we might not know the full spectrum of piercings there are to choose from…

If you’re feeling like investing in a new look and wondering ‘what piercing should I get?’, browse our glossary of piercings for inspiration.

Ashley Piercing

The Ashley piercing consists of a single puncture through the very centre of the lower lip. The piercing exits through the back of the lip and can take around two to four months to fully heal.

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Auricle Piercing

The auricle is an area of the ear that lies on the outer edge between the helix and the earlobe. An auricle piercing perforates this area – due to it being on the outside of the ear, it’s a great piercing for small, decorative rings.

Belly Button Piercing

Otherwise known as a navel piercing, the belly button piercing saw a huge boom in popularity in the 90s – while it’s not as popular in the mainstream now, it’s an easy piercing to heal and maintain just like standard earlobe piercings if you’re looking for an ‘entry-level’ piercing to experiment with!

Bridge Piercing

Maybe not one for those with glasses, the bridge piercing goes directly through the bridge of the nose that sits just between the eyes leaving a ball or decoration on either side of the nose with the bar going through the bridge area.

Cartilage Piercing

Rather than referring to a particular area, a cartilage piercing simply relates to any piercing that goes through cartilage on the body or face. The most common cartilage piercings are found on the ears and on the nose!

Cheek Piercing

Sometimes known as a dimple piercing, the cheek piercing is placed to imitate where dimples would naturally appear. They go straight through the outer cheek and through into the inside of the mouth.

Conch Piercing

There are two kinds of conch piercing; the inner conch piercing, and the outer conch piercing. The inner conch is the shell-shaped cartilage in the center of the ear that sits across from the ear canal. The outer conch is the flat cartilage between the helix and the antihelix.

Corset Piercing

Rather than just a single piercing, a corset piercing is a series of piercings along the two sides of the back that can then be laced together to give the appearance of a corset being laced up on the body.

Daith Piercing

The daith piercing is one of the most popular piercings of the moment, but what is the daith piercing? The daith is the innermost fold of cartilage in the ear which appears at the very beginning of the helix. The daith is also known as the migraine piercing. Ear piercing for migraines is recommended for those looking for long term relief from chronic migraines. Even if you’re not looking for a piercing for migraines, the daith piercing is an on-trend choice.

Dermal Piercing

Dermal piercings are a versatile choice as they can sit anywhere that’s a flat surface on your skin. Also known as a micro dermal piercing, or even a single-point piercing, the dermal piercing goes flat under the skin to look like small beads on the surface of the skin.

Eyebrow Piercing

A classic piercing style, the eyebrow piercing is vertical and goes through the bottom through to the top of the eyebrow – it’s up to you how many you have!

Helix Piercing

The helix piercing perforates the upper-ear helix and is often worn with a ring, but there are actually many different kinds of helix piercings.

Double Helix Piercing

This sits in the upper-ear helix, but instead of just one piercing, you have two next to each other!

Forward Helix Piercing

Instead of sitting in the upper-ear helix, the forward helix is done at the front of the ear on the outer rim – this means it will sit against your hairline.

Triple Helix Piercing

The triple helix means that instead of just getting one forward helix piercing, you get three in close succession.

Industrial Piercing

An industrial piercing perforates the ear cartilage in two places at the top of the ear so that a bar can be placed through. This is often referred to as a bar piercing or a scaffold piercing.

Labret Piercing

The labret piercing is situated below the bottom lip and above the chin – because of its location, it’s sometimes known as the soul patch piercing! There is a variation, however…

Vertical Labret Piercing

The vertical labret piercing is quite rare and super unique – instead of the back of the piercing going straight through to the inside of the mouth, it curves back up and through the centre of the lip (where the Ashley piercing would be placed) so that both ends of the piercing can be seen. This is done with a curved barbell.

Lip Piercing

A lip piercing is a broad term that refers to any style of piercing that goes through or around the upper, lower or middle lip.

Madonna Piercing

The Madonna piercing emulates Madonna’s beauty spot above the upper lip on the right-hand side.

Medusa Piercing

While often called the medusa piercing, this piercing is actually the philtrum piercing and sits on the upper lip between the lip and the septum. The medusa piercing uses the same stud as the labret piercing.

Monroe Piercing

The Monroe piercing emulates Marilyn Monroe’s beauty spot above the upper lip on the left-hand side (though in reality, Monroe’s beauty spot was much higher on her cheek!)

Nipple Piercing

While the nipple can be pierced at any angle, a nipple piercing is usually centred horizontally at the base of the nipple.

Nose Piercing

This is a broad term that refers to any piercing that perforates the skin or cartilage around the nose. The nostril piercing is the most common, but the septum and bridge piercings are also popular. With it being such a visible piercing, many want to know ‘how long does a nose piercing take to heal?’ – this totally depends on what you have done, but typically a nostril piercing will take 4 to 6 months to heal.

Double Nose Piercing

Simply put, a double nose piercing means a combination of two piercings in the nose – whether this is a nostril and a septum piercing, a double nostril piercing or a bridge and septum piercing, any combination counts!

Orbital Piercing

The orbital piercing is when two ear piercings are connected by one piece of jewellery. While the helix is the most popular area for the orbital piercing, we’ve seen them appear anywhere on the ear.

Rook Piercing

A cartilage piercing in the upper ear, the rook piercing is above the tragus right in the anti-helix. It’s the part of the ear that’s just between the inner conch and the outer ear.

Septum Piercing

The septum piercing goes through the nasal septum which is the bit of cartilage that separates your nostrils. The piercing avoids the cartilage by going through the skin just beyond the cartilage at the end of your nose.

Smiley Piercing

The smiley piercing is nicknamed this because it appears when you smile! It perforates the lip frenulum that sits between your gum and your upper lip and is often a curved bar that shows two balls above your front teeth. If you pierce the lip frenulum between your lower lip and your gum, this can sometimes be referred to as a frowny!

Snake Bite Piercing

The snake bite piercing is made up of two piercings that appear evenly spaced on either side of the lip. Piercing just underneath the lip, the space between them emulates the puncture marks of a snake bite.

Snug Piercing

Also known as the anti-helix piercing, the snug piercing passes through the lateral and medial surfaces of the anti-helix portion of the ear.

Sternum Piercing

A surface piercing that sits anywhere along the breastbone, sternum piercings are more often than not pierced between the breasts on a vertical angle, though it is possible to create a horizontal sternum piercing in this area.

Surface Piercing

Similar to a dermal piercing, expect visible on the outer skin, surface piercings can be done on any flat surface of the body. This differs from a standard piercing as these are pierced through the skin, while surface piercings follow the plane of the skin instead.

Tongue Piercing

Tongue piercings go through waves of popularity with men and women; after reaching its peak popularity around 2011, women in 2019 are once again taking to the tongue piercing. The piercing is usually done through the centre of the tongue and can take around 6-8 weeks to fully heal.

Tragus Piercing

The tragus piercing perforates the area of the ear that sticks out just outside of the ear canal. Just as many believe the daith piercing is a good cure for migraines, many swear by the tragus piercing as a source of migraine relief.

Anti Tragus Piercing

The anti-tragus perforates the outer-ear cartilage just opposite the tragus.

We hope that our glossary of piercings has inspired you to get creative with body modification! If you’re looking for body jewellery for your new piercings, check out our collection of body jewellery and more alternative jewellery here at Attitude Clothing!

Fashion

8 Ways to Give Your Outfit An Alternative Transformation

Alternative style doesn’t always have to be about just the clothing. If you’re not looking to add any new alternative clothing to your wardrobe, there are tons of other ways for you to invite an alternative vibe into your personal style. We’ve put together a shortlist of some of the simplest ways you can bring out the alternative in your look without having to invest in brand new threads.

Hair Dye

If you’re not interested in changing up your clothing, why not change your hair colour? The colour of your hair can say a lot about your personality, so taking the colour into the realms of alternative fashion can be a great way to make your style statement without having to spend all of your hard earned cash. Alternative colours can range from bright reds to candy pinks and even aqua greens, but keep an eye on alternative hair dye trends – grey is one of the biggest must-have colours of the moment!

 

Alternative Jewellery

Accessorising with some statement jewellery is such a fun way of adding a little alternative flair to your look. You can totally customise how alternative you want to look by choosing one key piece or several quirky items to offset your outfit, and of course the more alternative jewellery you have to hand, the more unique looks you can create for different style occasions! If you’re looking for something that works with your whole wardrobe, choose an alternative watch or subtle kawaii ring, and try out a selection of different pendants for a truly mix and match alternative look.

 

Alt Print Scarves

Scarves are a really simple way to accessorise your outfit, and perfect if you need your look to be versatile throughout the day! Whether you’re on your way to work or out and about around the town, flaunt your alternative style by cosying up in a scarf with an alternative print. If you want to emphasise the gothic elements of your style, try a hoody scarf or go for practical alternative style on the go with a snood.

 

Studded Belts

Whether you’re wearing a dress or your favourite pair of jeans, belts can be a great way to add an alternative element to your look. While there are many different styles of belt available to suit a whole range of different alternative styles, we still love the throwback studded belt – a firm favourite in the alternative fashion arsenal of many throughout the nineties and noughties, and still going strong today! If you’re not into the studded belt (even the classics aren’t for everyone!) you could try going down the chained goth route or even choose a vintage rockabilly belt with bright colours and bows. Wear it your way with Attitude Clothing.

 

Bags & Backpacks

Carry a piece of alternative fashion around with you wherever you go! Our bags and backpacks are created in a huge range of alternative styles that you’re sure to love. A handbag can say a lot about a person, and they’re often used as the statement piece when creating fashionable looks. We’ve got everything you could possibly need, from kawaii clutch bags to gothic shoulder bags and punk backpacks and more. Perfect for carrying a few little extra alternative accessories while on the go, too!

 

Cosplay Contact Lenses

Contact lenses are an amazing and unique way to upsell your alternative style away from your wardrobe. Whether you’re putting together a cosplay look, a fancy dress outfit, or just really want to turn heads at the club or the high street, check out our range of contact lenses to transform your eyes into your biggest alternative statement. Guaranteed to have people around you doing a double take, our alternative contact lenses are a great way to make a big statement by changing very little about your everyday look.

 

Festival Wristbands & Chokers

Alternative style goes hand in hand with alternative music, and we all love a good festival. Add to your festival entry wristband with a few alternative festival wristbands of your own with alt designs you’ll love. A cute addition to your outfit either at the festival or back at home, festival wristbands immediately show people that you’re into the alternative music scene as well as the style. If you want to be a little more heavy handed with the wrist and neck style, try one of our alternative chokers on for size – as subtle or statement as you’d like them to be!

 

Pins & Punk Patches

Patches and pins have always been a staple of punk style, literally wearing your style statement on your sleeve. But in recent years other alternative styles such as Kawaii have taken over the pins and patches market with their sassy slogans and emoji inspired designs. Easily pinned or sewn to bags, jackets, jeans and any item of clothing or fabric you can think of, pins and patches have the ability to completely transform a look.

We have something for every individual alternative style at Attitude Clothing. Find accessories like these to put together a perfectly stylised look whether you’re a goth gal, punk princess or kawaii fangirl, take your outfit from everyday to alt girl fashionista in no time.

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The Ultimate Rockabilly Guide

Here at Attitude Clothing, we take all kinds of alternative subcultures under our wing. Alternative style isn’t just limited to the seriously spooky, other music and fashion subcultures such as Rockabilly also have a niche but passionate following that pride themselves on standing out from the crowd and celebrating the alternative spirit of railing against mainstream culture.

We’re taking a closer look at all things Rockabilly – including where Rockabilly came from, what Rockabilly looks and sounds like, and how you can get the Rockabilly style for yourself!

What Is Rockabilly?

Dating all the way back to the 1950s, Rockabilly was one of the first instances of rock n roll music in the US. Rockabilly blended elements of country music such as bluegrass, and rhythm and blues to create a unique sound that brought about its own culture of music and fashion. Once referred to as “hillbilly music”, Rockabilly got its name from blending the hillbilly slur with the rock element of rock n roll.

What Does Rockabilly Sound Like?

Rockabilly is most often described as a blend of country sounds such as bluegrass, and rock n roll sounds such as rhythm and blues. This results in music with a strong rhythm, special sound effects such as delay (tape echo) and a distinctive vocal twang that emphasised the US South Western accent.

Country stars such as Johnny Cash, Buddy Holly and Elvis Presley are credited with the popularisation of Rockabilly, and although Rockabilly waned in popularity beyond the 50s, the 70s saw a huge revival with bands such as Queen creating rockabilly-inspired music. This Rockabilly influence continues even today with artists such as the Black Keys and White Stripes borrowing heavily from Rockabilly sounds.

What Does Rockabilly Look Like?

Although many of the musical pioneers of Rockabilly were male, when we think about Rockabilly style we immediately think about women’s Rockabilly fashion. Rockabilly is a pretty quintessential 1950s style that features styled fringes, swing dresses, halternecks and heels. There’s a huge cultural movement around women’s Rockabilly style that promotes body positivity and an inclusive vibe that resonates with many women on the alternative scene.

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How To Dress Rockabilly: Gal’s Edition

So how to get the Rockabilly look? When it comes to women’s Rockabilly clothing, there are a few key pieces you need to pay attention to:

One of our favourite Rockabilly brands here at Attitude Clothing is Hell Bunny. Specialising in 1950s era clothing, Hell Bunny know exactly how to turn a Rockabilly look, and have plenty of plus sizes available for curvy 50s fashionistas. Bordello Shoes also come highly recommended for a flavour of 1950s inspired footwear.

How To Dress Rockabilly: Guy’s Edition

Guys looking to get the Rockabilly look are probably going to have an easier time. The idea is to take country influences and pair them with classic rock n roll gear. You’ll want to pick up men’s Rockabilly clothing such as:

Alternative brands such as Dead Threads have a great range of short sleeved shirts that’ll do the trick, and we love Urban Classics for a good pair of slim fit men’s jeans. Make sure that your creepers have a 1950s vibe to them, you’re looking for a pair that could be mistaken for vintage men’s shoes so features such as patent and laces are going to help you achieve the look. TUK Shoes have a great range of men’s creepers to choose from and there are definitely some 1950s styles in there!

How To Get Rockabilly Hair

While some of the most popular men’s and women’s hairstyles of the 50s made their way into Rockabilly, the 1940s are actually the biggest influence on Rockabilly hair. Bettie Bangs, Victory Rolls and Pin Curls all reign supreme on the Rockabilly scene, so it’s useful for you to know how to achieve each of these styles!

How To Rock a Rockabilly Fringe

Let’s start with Bettie Bangs. This popular Rockabilly fringe style was first made famous by pin-up model Bettie Page. Bettie Bangs form a straight line across the middle of your forehead above the brow line – giving you plenty of room to style those razor sharp 50s eyebrows!

First, grab the following supplies:

  • Mirror
  • Scissors
  • Large clip
  • Comb

Next, follow these instructions:

  • Section off the front layer of your hair with a comb – this section should start from a third of the way back from the crown of your head.
  • Make sure that the section you’ve separated out is thick enough, thin Bettie Bangs don’t work!
  • Pin back any hair that’s not in the section you’re working with so it’s not in the way
  • Dampen the section you want to cut, but remember that your hair looks a little longer when it’s wet
  • Using sharp scissors, cut the section straight across your forehead, around 2 inches above your eyebrows
  • Blowdry the section to check the length when dry, if they need to be shorter you can always repeat steps 4 and 5 again to take off a little more length!
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How To Style Victory Rolls

First becoming popular in the 1940s but holding their popularity throughout the 50s and the Rockabilly movement, Victory Rolls are another Rockabilly hairstyle that has endured throughout the decades. Victory Rolls look a little tricky, but with practice you’ll be rolling with the best of them in no time.

First, grab the following supplies:

  • Hot rollers
  • Bobby Pins
  • Brush & Comb
  • Hairspray

Next, follow these instructions:

  • Section out your hair and set it in the hot rollers
  • Once cool, tease or brush the curls to add some thickness – particularly on the side(s) of your head that you want to style the victory rolls
  • Comb out the two hair sections that you’ll use to create the victor rolls and hairspray them
  • One at a time, hold the section up and loop it in the natural direction of the curl. Roll all the way to the base of the section then pin the insides down to the crown of your head
  • Tame any flyaways with a comb and hairspray the rolls firmly into place

How To Style Pin Curls

Pin curls can be pretty time consuming, but you can achieve a gorgeous head of vintage curls if you follow these easy steps.

First, grab the following supplies:

  • Comb
  • Bobby pins

Next, follow these instructions:

  • Wash your hair and let it dry enough so that it’s still damp
  • Take the first small section of hair and comb it through
  • Using your thumbs and forefingers, curl the section tightly back towards your head
  • Pin the curl into place by applying the pin diagonally
  • If you have thick hair that you struggle to hold in place, add another pin in a criss-cross
  • Repeat until your whole head is curled
  • Sleep on your curls to let them set overnight
  • Take out the hairpins in the morning and gently comb through the curls

How To Style a Rockabilly Bandana

Lots of rockabilly hairstyles feature bandanas as a hair accessory. There are a few different ways you can use a bandana to achieve a rockabilly hairstyle, but the most popular way is to help you style an updo.

First, grab the following supplies:

  • Brush
  • Hairgrips
  • Bandana

Next, follow these instructions:

  • Twist the back of your hair and pin it up roughly with bobby pins (you won’t see this later so no need for a super neat job)
  • Lay your bandana flat out
  • Fold it into a triangle
  • Fold the triangle part over
  • Fold the bandana in half again
  • Wrap the bandana around your head with the loose ends on top of your head
  • Tie the loose ends in a double knot

Men’s Rockabilly Hairstyles

The most popular rockabilly hairstyle for men is the ‘greaser’ look. Greasers were a working-class male subculture in the 1950s named after their slicked back hairstyles. With a little more height, this slicked back look can also be turned into a classic 1950s men’s pompadour – perfect for those with a little more length to their hair. To achieve the greaser look, all you’ll really need is a good comb, a tub of pomade and the right haircut!

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How To Do Rockabilly Makeup

Rockabilly makeup comes down to two key things:

  • Eyeliner
  • Red lipstick

Makeup wasn’t super experimental back in the 50s, and this distinctive style was all the rage. Women often used powder to set a smooth foundation and added a light blush as their canvas before drawing on a classic vintage cat eye with eyeliner and a coat of mascara.

Eyebrows were often natural, but with such a close lens on our eyebrows nowadays it’s worth investing in an eyebrow wax and powder set to create extra definition to your natural shape.

To finish off the look, red lipstick was the order of the day in the 50s, so indulge in whichever shade of red suits you best!

How To Dance Rockabilly

We’re not going to pretend that we’re experts at rockabilly dance – it’s a fine art that’s not often practised in the mainstream nowadays! There are plenty of dance classes that can help you learn how to dance rockabilly style – but why not get inspired by watching this authentic 1950s rockabilly dancing?

What Is Gothabilly?

As with plenty of other subcultures, Rockabilly hasn’t been immune to evolving over the years. Gothabilly is a great blend of both gothic clothing and classic Rockabilly fashion, resulting in a dark cocktail that looks like an all black Rockabilly wardrobe paired with black Bettie Bangs and a slick cat eye.

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What Is Psychobilly?

Referring more to differentiation in music style rather than fashion, Psychobilly is the result of combining classic rock n roll with a much more punk feel. The psychobilly fashion takes on a little more of a dark edge, drawing on horror and punk influences as opposed to more mainstream 1950s nostalgia.

Love Rockabilly? Tag us in some of your favourite looks on Instagram (@attitude_clothing) and don’t forget to top up your wardrobe with our collections of Rockabilly clothing and Psychobilly clothing!

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A Short History of The Grunge Takeover & Resurgence

Think about the grunge scene and you’ll probably conjure up an image of Kurt Cobain in the 90s, baggy jeans, striped jumpers and noisy angst. You wouldn’t be completely wrong, but there was a lot more to the grunge scene than Nirvana. There’s a serious appetite for grunge on the alternative scene at the moment, particularly the fashion, but before you pillage our grunge collection, why not take a minute to learn about what the grunge movement was, how it got started, and why it remains such an important part of the alternative scene?

What Is Grunge?

Grunge is often known as the ‘Seattle Sound’, on account of the ‘big four’ contributors to the genre all hailing from the northwest city. The term is pretty synonymous with bands of the 80s and 90s from this area of America, including Nirvana, Pearl Jam, Soundgarden, Alice in Chains, Mudhoney and Screaming Trees. Effectively, grunge is a particular sound, and a particular look, tied to a particular genre of music, just like many of the popular subcultures on the alternative scene!

 

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What Does Grunge Sound Like?

If for some reason you’d never listened to any of these bands (what have you been doing??), you’d be able to pick out the grunge sound from a crowd by looking out for high levels of distortion, heavy feedback, fuzz effects, and a fusion of punk and metal influences set against a ream of angsty lyrics. Get thee to Spotify immediately and start listening if you haven’t before, while fleeting, the grunge genre went on to influence some of our favourite bands on the alternative music scene so it’s a key part of your alternative music education!

What Does Grunge Look Like?

Grunge fashion was formed by accident. The combat boots worn by grunge musicians were simply the most sensible choice of footwear for rainy Seattle, threadbare and out of shape charity shop finds were the most affordable clothing available for the poor and struggling artists. From authenticity grew a new fashion trend, with flannel shirts, wool ski hats, combat boots and greasy hair hitting catwalks and appearing in high street shops.

Whereas the punk musicians of previous years were all about making an anti-fashion statement, this new ears of grunge-influenced musicians were simply fashion-neutral, making do with what they could afford – until grunge fashion itself became an unaffordable fashion statement.

 

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How Did Grunge Form?

Grunge began with the alternative bands of the 80s, bands like The Melvins and Soundgarden kickstarted the grunge sound in 1983 and 1984, with bands like Green River and Screaming Trees following shortly after. By 1986, C/Z Records released an album called Deep Six which is often credited as the first time that grunge was distributed. With the addition of Alice in Chains to the scene in 1987, grunge had solidified as a genre, developing from a propensity for these bands to refer to themselves in a self-deprecating way as ‘grungy’ and ‘grimy’. Sub Pop Records saw an opportunity to market these bands under the umbrella term of ‘grunge’, and soon nearly all Seattle based bands were being lumped under the easily marketable genre.

What Happened to Grunge?

By the time Nirvana started gaining popularity in 1990, grunge as a movement itself had started to die out, but in an effort to continue the profitable Seattle subgenre, they too were tied into the term grunge. However, the term grunge had begun to backfire. Anyone who was anyone on this music scene would label those using the term grunge as a poseur, suddenly grunge was a dirty word in every sense.

 

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In 1991, Nirvana had gained a number one spot on Billboard’s Alternative Songs chart, closely followed by Pearl Jam. The term grunge had been transformed from a joke among musicians to a marketable genre and was now a permanent subgenre of alternative music that could easily be characterised by its distinct look and sound, forever linked to the northwest musicians of the 80s and 90s.

How Do We Remember Grunge Today?

Grunge was a pretty shortlived subculture, but the waves of 1990s nostalgia in recent years mean that grunge is once again becoming a permanent part of the alternative scene. The induction of Nirvana into the Rock and Roll Hall of Fame really gave rise to this resurgence, and while the music is largely being left where it was, grunge fashion is being picked up by new generations of alternative fashion lovers.

Our grunge collection at Attitude Clothing offers you access to some of the best nostalgic grunge fashion, featuring the iconic workboots, baggy sweatshirts and distressed jeans that the grunge scene was known for back in the day! If you’re wanting to hop on the grunge trend, you can check out grunge womenswear, grunge menswear, grunge women’s footwear and even grunge accessories here at Attitude Clothing. May the spirit of grunge live on in our hearts and wardrobes for many years to come.

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How Goths Are Supporting The Vegan Revolution

The vegan lifestyle is booming. Between 2012 and 2016, there was a 185% increase in vegan products available in the UK and the annual Veganuary challenge saw 168,000 participants in 2018, up from a mere 3,300 in its 2014 launch – but how did this grassroots movement get so big?

Veganism is primarily associated with diet, and in 2018 many high street retailers and restaurants began providing vegan alternatives. Whereas you’d have to sniff out a vegan friendly store in a quiet part of town, you can now find vegan food filling the aisles at supermarkets such as Tesco and Sainsburys, and even in more unlikely places such as Toby Carvery and Pret A Manger.

Changing to a vegan diet is a huge part of it for sure, but for most vegans, a change in menu isn’t enough. There are a few key motives for going vegan, the most popular being animal welfare, environmental concerns, and health. The first of these two reasons tie in not only with diet, but with fashion and beauty choices. That’s where we at Attitude Clothing have been quietly working away, waiting for the mainstream to catch up.

The alternative scene has always driven change, so it stands to reason that we’ve been fighting the good vegan and vegetarian fight for many years before it hit the mainstream. Hippies and punks were the leaders of adopting a vegan lifestyle back in the day, and have continued to champion the cruelty-free way of life ever since – even after the culture changed to include a huge cross-section of people from all walks of life.

Mainstream fashion brands are starting to sit up and pay attention to the increasing demand for vegan leather and cruelty-free fashion and beauty products. Ethically conscious consumers are making a cruelty-free approach to fashion high on their list of priorities when shopping, and while many high street retailers are catching up, alternative brands have already got huge ranges of vegan-friendly clothing and cosmetics for you to choose from.

For a long time, straight edge punks had the monopoly on the vegan lifestyle, but looking at our vegan collection we think its clear that goths and alternative fans of all kinds are now taking the torch and paving the way for the alternative scene to get more involved in saving animals and the environment. Whichever alternative subculture is your favourite, you’ll now be able to find vegan friendly fashion, vegan footwear, and vegan cosmetics including vegan makeup for you to enjoy with a squeaky clean conscience.

Vegan Fashion

When we talk about vegan clothing, we’re usually talking about vegan leather. A lot of the vegan womenswear and vegan menswear you’ll find at Attitude Clothing contains some form of vegan leather whether it’s made from it entirely or simply has a few design features made from vegan leather. Whatever the style, you can be sure that vegan fashion in our collection is entirely cruelty-free and available from some of your favourite alternative vegan brands including Punk RaveRestyle and more.

Vegan Footwear

For many years, the best boots around were made from the finest leathers, meaning that a kickass pair of alternative boots or classic goth boots were far from vegan. However, we have good news. Tons of the biggest names in gothic footwear are on the vegan train and there are now huge ranges of vegan boots and vegan footwear for you to choose from. Check out women’s vegan footwear and men’s vegan footwear in our collection, by some of your favourite alternative footwear brands such as Demonia, TUK Shoes and New Rock.

Vegan Cosmetics

Cosmetics companies have long been publically against animal testing, but how many of them actually commit to removing animal cruelty or involvement with their beauty products as a whole? Here at Attitude Clothing, our vegan cosmetics are 100% vegan and therefore 100% cruelty free throughout the whole process, from production to creation and testing. This means that when you shop our vegan beauty products, you’ll find vegan cosmetics including vegan makeup, vegan hair dye and more by brands that are completely committed to the vegan cause such as Mermaid Salon, Manic Panic, and Medusa’s Make Up.

We’ve only mentioned a few of the gothic and alternative brands that are involved in supporting the vegan revolution, but you can check them all out in our full vegan collection at Attitude Clothing – a hub for all things alternative and cruelty-free. Together, we believe that goths and vegans can make a difference!

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