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8 Ways to Give Your Outfit An Alternative Transformation

Alternative style doesn’t always have to be about just the clothing. If you’re not looking to add any new alternative clothing to your wardrobe, there are tons of other ways for you to invite an alternative vibe into your personal style. We’ve put together a shortlist of some of the simplest ways you can bring out the alternative in your look without having to invest in brand new threads.

Hair Dye

If you’re not interested in changing up your clothing, why not change your hair colour? The colour of your hair can say a lot about your personality, so taking the colour into the realms of alternative fashion can be a great way to make your style statement without having to spend all of your hard earned cash. Alternative colours can range from bright reds to candy pinks and even aqua greens, but keep an eye on alternative hair dye trends – grey is one of the biggest must-have colours of the moment!

 

Alternative Jewellery

Accessorising with some statement jewellery is such a fun way of adding a little alternative flair to your look. You can totally customise how alternative you want to look by choosing one key piece or several quirky items to offset your outfit, and of course the more alternative jewellery you have to hand, the more unique looks you can create for different style occasions! If you’re looking for something that works with your whole wardrobe, choose an alternative watch or subtle kawaii ring, and try out a selection of different pendants for a truly mix and match alternative look.

 

Alt Print Scarves

Scarves are a really simple way to accessorise your outfit, and perfect if you need your look to be versatile throughout the day! Whether you’re on your way to work or out and about around the town, flaunt your alternative style by cosying up in a scarf with an alternative print. If you want to emphasise the gothic elements of your style, try a hoody scarf or go for practical alternative style on the go with a snood.

 

Studded Belts

Whether you’re wearing a dress or your favourite pair of jeans, belts can be a great way to add an alternative element to your look. While there are many different styles of belt available to suit a whole range of different alternative styles, we still love the throwback studded belt – a firm favourite in the alternative fashion arsenal of many throughout the nineties and noughties, and still going strong today! If you’re not into the studded belt (even the classics aren’t for everyone!) you could try going down the chained goth route or even choose a vintage rockabilly belt with bright colours and bows. Wear it your way with Attitude Clothing.

 

Bags & Backpacks

Carry a piece of alternative fashion around with you wherever you go! Our bags and backpacks are created in a huge range of alternative styles that you’re sure to love. A handbag can say a lot about a person, and they’re often used as the statement piece when creating fashionable looks. We’ve got everything you could possibly need, from kawaii clutch bags to gothic shoulder bags and punk backpacks and more. Perfect for carrying a few little extra alternative accessories while on the go, too!

 

Cosplay Contact Lenses

Contact lenses are an amazing and unique way to upsell your alternative style away from your wardrobe. Whether you’re putting together a cosplay look, a fancy dress outfit, or just really want to turn heads at the club or the high street, check out our range of contact lenses to transform your eyes into your biggest alternative statement. Guaranteed to have people around you doing a double take, our alternative contact lenses are a great way to make a big statement by changing very little about your everyday look.

 

Festival Wristbands & Chokers

Alternative style goes hand in hand with alternative music, and we all love a good festival. Add to your festival entry wristband with a few alternative festival wristbands of your own with alt designs you’ll love. A cute addition to your outfit either at the festival or back at home, festival wristbands immediately show people that you’re into the alternative music scene as well as the style. If you want to be a little more heavy handed with the wrist and neck style, try one of our alternative chokers on for size – as subtle or statement as you’d like them to be!

 

Pins & Punk Patches

Patches and pins have always been a staple of punk style, literally wearing your style statement on your sleeve. But in recent years other alternative styles such as Kawaii have taken over the pins and patches market with their sassy slogans and emoji inspired designs. Easily pinned or sewn to bags, jackets, jeans and any item of clothing or fabric you can think of, pins and patches have the ability to completely transform a look.

We have something for every individual alternative style at Attitude Clothing. Find accessories like these to put together a perfectly stylised look whether you’re a goth gal, punk princess or kawaii fangirl, take your outfit from everyday to alt girl fashionista in no time.

Attitude Culture Music

Our Top Festival Tips for Festival Season 2019

Festival season is upon us! Whichever alternative music festival you’re heading to this year, there are a few basic festival tips that apply to all the possible festival experiences you could be faced with this summer.

We’re pretty clued up when it comes to not only surviving festivals but getting the very best out of them! Whether you’re a seasoned festival pro or a festival newbie, read up on our top festival tips for festival season 2019 and enjoy your alternative festival experience to the fullest!

1. Stay Hydrated

Yeah we know, it seems like a pretty obvious point, but when you’re knocking back your tenth beer of the day of you’ve spent most of the afternoon stood out in the sunshine near the Jagermeister tent, drinking water can be the furthest thing from your mind. Even if it’s a bit of a cloudy day, you still need to drink plenty of water to counteract the dehydrating effect of your boozing and to avoid nasty business such as sunstroke on hotter days.

Try to prepare for this ahead of time so you don’t get caught out not knowing where to get water from in a pinch. Can you bring your own water bottle into the venue? Are there water fountains you can refill a water bottle you purchase at the festival arena? Carrying rehydration sachets in your festival kit can also be a smart idea in case you do forget to keep up your water intake throughout the day.

Our Best Festival Advice

2. Bring the Right Bag

Knowing which bag to bring to a festival can be a real agony. We recommend leaving your bigger backpack at the tent and investing in a medium to small sized bag to bring with you to the arena every day. Think of a bag big enough to hold your purse or wallet, your ID, and any medication or hygiene miniatures (thank you tiny hand gels!) you might need during the day when you’re a good walk away from the bulk of your supplies in your tent.

We’ve got tons of women’s alternative bags for you to choose from in our collection at Attitude Clothing – so look carefully for a bag that you can keep in sight at all times to avoid pickpockets (absolutely no backpacks if you can help it!), that’s big enough to carry the bare essentials, but also that’s small enough to not be a strain for those long days at the arena. Plus, make sure to check up on any bag size restrictions the festival may have!

3. Prepare for All Weathers

While we always pray to the old gods and new that the weather will be sunny while we’re at a festival, it’s not always the case. You need to prepare for both good and bad weather – you’re literally at the mercy of the elements out there and as metal as that sounds, it’s not as fun when you catch a cold on the second day or you’re sporting horrific sunburn.

Bring a mixture of clothes from long and short sleeved tops to shorts and jeans, and make sure you bring layers such as hoodies & sweatshirts so you can cool down during the day or cosy up at night if needs be. Sunglasses are also a must-bring item, and make sure that you bring plenty of changes of socks and underwear in case you get caught in a downpour and need to change.

Alternative Festival Tips

4. Stay Comfortable

Speaking of clothing, it’s all well and good to plan out some dramatic alternative looks for a festival, but after several hours stood up in a muddy field you’re going to want comfort over everything else. Lucky for you, we’ve got tons of alternative womenswear that not only looks good, but feels good to wear too! Take a look through our festival collection too and discover comfortable alternative festival clothing that still looks killer.

5. Plan for The Worst!

You’ve got to think about some worst-case scenarios before you get stuck into the festival experience. Yeah, we’re not the biggest fans of organised fun either, but before you really get into the freewheeling spirit, having some basics planned out in case of an emergency is going to help you ease your mind and have a better festival experience! Make yourself familiar with where the medical tents are in case things get a little wild in the mosh pit or you’re suddenly not feeling so good.

Aside from injury and illness, sometimes its best to plan for the bigger emergencies too. You saw what happened at Fyre festival, right? Make sure that you know how to get to and from the festival and have a couple of backup plans in case you need to high tail it out of there for any reason. Plan for the smaller things too – what happens if you get separated from your mates or if you’ve lost your money? Taking the time to plan for these eventualities will save you some precious time and headaches if they do happen!

Our Top Festival Tips

6. Get in the Festival Spirit

Most importantly, get in the festival spirit! Things are going to be a little more free and easy at a festival, so get used to sharing drinks, spending time in crowds and joining with a real community spirit. You’ll find that at most alternative festivals, everyone’s there to get along and make some cool memories, so be open to chatting to those in the tent next to you, helping each other out if you fall in the pit and generally being good to each other!

Feeling more prepared? Good! If you’re looking for more festival must-haves, you’re sure to find them right here at Attitude Clothing.

Attitude Culture

How Punk Rock Are You?

If you’re having to take a quiz to find out how punk rock you are, the chances are that you’re not all that punk rock in the first place – but if you feel like you have something to prove when it comes to your punk rock knowledge, this quiz is absolutely for you.

From the origins of punk to the punk greats, this quiz will test your knowledge of punk history, punk fashion, and most importantly – the thing that got this whole punk movement started – punk music.

Check your answers against our answer sheet at the bottom, and find out whether you’re a punk rock legend or a punk rock poser at the end of the quiz…

  1. What Is The Name of the Misfits Fan Club?
    The Undead
    The Fiend Club
    The Death Squad
  1. What Do The Letters of the Iconic CBGB Club Stand For?
    Country, Bluegrass & Blues
    Can’t Beat Good Beats
    Crow Bar Grunge Beats
  1. Sheena Is A What?
    A Drunk Punker
    A Runt Rocker
    A Punk Rocker
  1. Which Seminal Punk Rock Band Claimed, “I Am An Anarchist”?
    Sex Pistols
    Ramones
    NOFX
  1. What Item Became A Symbol of Punk Fashion?
    Skulls
    Safety Pins
    Tartan
  1. On The Record ‘Never Mind the Bollocks, Here’s the Sex Pistols’ – How Many Songs Did Sid Vicious Play Bass For?
    All Songs
    Half the Songs
    None of the Songs
  1. What Is The Original Punk Rock Ethos?
    F*ck Authority
    Do It Yourself
    Get Drunk & Fight
  1. Who Said This Quote About Punk Fashion? “I was messianic about punk, seeing if one could put a spoke in the system in some way”
    Vivienne Westwood
    Malcolm McLaren
    Sue Blane
  1. In What Year Did Punk Rock Become a Recognised Genre?
    1960
    1970
    1980
  1. Who Were The Lead Singers of The Clash?
    Mick Jones & Joe Strummer
    John Lydon & Mick Jones
    Joe Strummer & Steve Jones

How Punk Rock Are You?

ANSWERS

Score yourself 1 point for each correct answer.

  1. What Is The Name of the Misfits Fan Club?
    The Fiend Club

  2. What Do The Letters of the Iconic CBGB Club Stand For?
    Country, Bluegrass & Blues
  3. Sheena Is A What?
    A Punk Rocker
  4. Which Seminal Punk Rock Band Claimed, “I Am An Anarchist”?
    Sex Pistols
  5. What Item Became A Symbol of Punk Fashion?
    Safety Pins
  6. On The Record ‘Never Mind the Bollocks, Here’s the Sex Pistols’ – How Many Songs Did Sid Vicious Play Bass For?
    None of the Songs

  7. What Is The Punk Rock Ethos?
    Do It Yourself
  8. Who Said This Quote About Punk Fashion? “I was messianic about punk, seeing if one could put a spoke in the system in some way”
    Vivienne Westwood
  9. In What Year Did Punk Rock Become a Recognised Genre?
    1970

  10. Who Were The Lead Singers of The Clash?
    Mick Jones & Joe Strummer

What’s Your Score?

1 – 3 Points 

4 – 7 Points 

8 – 10 Points

Punk Rock Poser

Punk Rock Poser

Mate, are you sure you’re a fan of punk? Seems to us like you’ve listened to the Sex Pistols a couple of times and think you know your stuff. Time to go back and hit the records, and while you’re there why not expand your punk wardrobe so you can at least look the part. Start with our punk collection and go from there. Use code “Oi!” to get 20% off all punk collection products*.

Punk Rocker

Punk Rocker

Yeah, you’ve definitely dabbled with punk more than a few times. While you’re probably not as anti-establishment as you’d like to be, you’re clearly a fan of the punk movement, love a leather jacket and can probably be caught listening to the Ramones a fair bit. Why not take a deeper dive into what it means to be punk by expanding your punk rock wardrobe? We’ve got a ton of punk-influenced threads for you right here in our punk collection. Use code “Oi!” to get 20% off all punk collection products*.

Punk Rock Legend

Punk Rock Legend

When it comes to punk rock, you really know your stuff and it shows. You’re probably thinking up new ways to say f*ck you to authority, tearing a few extra holes in your jeans and listening to Misfits right now. Check out our punk collection and celebrate your legendary status with something new for your punk rock wardrobe. Use code “Oi!” to get 20% off all punk collection products*.

 

*Code valid for 14 days from 08.03.19. Code cannot be used against sale or pre-order items, or in conjunction with any other offers on the Attitude Clothing site.

 

Attitude Culture Fashion Music

The Ultimate Rockabilly Guide

Here at Attitude Clothing, we take all kinds of alternative subcultures under our wing. Alternative style isn’t just limited to the seriously spooky, other music and fashion subcultures such as Rockabilly also have a niche but passionate following that pride themselves on standing out from the crowd and celebrating the alternative spirit of railing against mainstream culture.

We’re taking a closer look at all things Rockabilly – including where Rockabilly came from, what Rockabilly looks and sounds like, and how you can get the Rockabilly style for yourself!

What Is Rockabilly?

Dating all the way back to the 1950s, Rockabilly was one of the first instances of rock n roll music in the US. Rockabilly blended elements of country music such as bluegrass, and rhythm and blues to create a unique sound that brought about its own culture of music and fashion. Once referred to as “hillbilly music”, Rockabilly got its name from blending the hillbilly slur with the rock element of rock n roll.

What Does Rockabilly Sound Like?

Rockabilly is most often described as a blend of country sounds such as bluegrass, and rock n roll sounds such as rhythm and blues. This results in music with a strong rhythm, special sound effects such as delay (tape echo) and a distinctive vocal twang that emphasised the US South Western accent.

Country stars such as Johnny Cash, Buddy Holly and Elvis Presley are credited with the popularisation of Rockabilly, and although Rockabilly waned in popularity beyond the 50s, the 70s saw a huge revival with bands such as Queen creating rockabilly-inspired music. This Rockabilly influence continues even today with artists such as the Black Keys and White Stripes borrowing heavily from Rockabilly sounds.

What Does Rockabilly Look Like?

Although many of the musical pioneers of Rockabilly were male, when we think about Rockabilly style we immediately think about women’s Rockabilly fashion. Rockabilly is a pretty quintessential 1950s style that features styled fringes, swing dresses, halternecks and heels. There’s a huge cultural movement around women’s Rockabilly style that promotes body positivity and an inclusive vibe that resonates with many women on the alternative scene.

How To Dress Rockabilly: Gal’s Edition

So how to get the Rockabilly look? When it comes to women’s Rockabilly clothing, there are a few key pieces you need to pay attention to:

One of our favourite Rockabilly brands here at Attitude Clothing is Hell Bunny. Specialising in 1950s era clothing, Hell Bunny know exactly how to turn a Rockabilly look, and have plenty of plus sizes available for curvy 50s fashionistas. Bordello Shoes also come highly recommended for a flavour of 1950s inspired footwear.

How To Dress Rockabilly: Guy’s Edition

Guys looking to get the Rockabilly look are probably going to have an easier time. The idea is to take country influences and pair them with classic rock n roll gear. You’ll want to pick up men’s Rockabilly clothing such as:

Alternative brands such as Dead Threads have a great range of short sleeved shirts that’ll do the trick, and we love Urban Classics for a good pair of slim fit men’s jeans. Make sure that your creepers have a 1950s vibe to them, you’re looking for a pair that could be mistaken for vintage men’s shoes so features such as patent and laces are going to help you achieve the look. TUK Shoes have a great range of men’s creepers to choose from and there are definitely some 1950s styles in there!

How To Get Rockabilly Hair

While some of the most popular men’s and women’s hairstyles of the 50s made their way into Rockabilly, the 1940s are actually the biggest influence on Rockabilly hair. Bettie Bangs, Victory Rolls and Pin Curls all reign supreme on the Rockabilly scene, so it’s useful for you to know how to achieve each of these styles!

How To Rock a Rockabilly Fringe

Let’s start with Bettie Bangs. This popular Rockabilly fringe style was first made famous by pin-up model Bettie Page. Bettie Bangs form a straight line across the middle of your forehead above the brow line – giving you plenty of room to style those razor sharp 50s eyebrows!

First, grab the following supplies:

  • Mirror
  • Scissors
  • Large clip
  • Comb

Next, follow these instructions:

  • Section off the front layer of your hair with a comb – this section should start from a third of the way back from the crown of your head.
  • Make sure that the section you’ve separated out is thick enough, thin Bettie Bangs don’t work!
  • Pin back any hair that’s not in the section you’re working with so it’s not in the way
  • Dampen the section you want to cut, but remember that your hair looks a little longer when it’s wet
  • Using sharp scissors, cut the section straight across your forehead, around 2 inches above your eyebrows
  • Blowdry the section to check the length when dry, if they need to be shorter you can always repeat steps 4 and 5 again to take off a little more length!

How To Style Victory Rolls

First becoming popular in the 1940s but holding their popularity throughout the 50s and the Rockabilly movement, Victory Rolls are another Rockabilly hairstyle that has endured throughout the decades. Victory Rolls look a little tricky, but with practice you’ll be rolling with the best of them in no time.

First, grab the following supplies:

  • Hot rollers
  • Bobby Pins
  • Brush & Comb
  • Hairspray

Next, follow these instructions:

  • Section out your hair and set it in the hot rollers
  • Once cool, tease or brush the curls to add some thickness – particularly on the side(s) of your head that you want to style the victory rolls
  • Comb out the two hair sections that you’ll use to create the victor rolls and hairspray them
  • One at a time, hold the section up and loop it in the natural direction of the curl. Roll all the way to the base of the section then pin the insides down to the crown of your head
  • Tame any flyaways with a comb and hairspray the rolls firmly into place

How To Style Pin Curls

Pin curls can be pretty time consuming, but you can achieve a gorgeous head of vintage curls if you follow these easy steps.

First, grab the following supplies:

  • Comb
  • Bobby pins

Next, follow these instructions:

  • Wash your hair and let it dry enough so that it’s still damp
  • Take the first small section of hair and comb it through
  • Using your thumbs and forefingers, curl the section tightly back towards your head
  • Pin the curl into place by applying the pin diagonally
  • If you have thick hair that you struggle to hold in place, add another pin in a criss-cross
  • Repeat until your whole head is curled
  • Sleep on your curls to let them set overnight
  • Take out the hairpins in the morning and gently comb through the curls

How To Style a Rockabilly Bandana

Lots of rockabilly hairstyles feature bandanas as a hair accessory. There are a few different ways you can use a bandana to achieve a rockabilly hairstyle, but the most popular way is to help you style an updo.

First, grab the following supplies:

  • Brush
  • Hairgrips
  • Bandana

Next, follow these instructions:

  • Twist the back of your hair and pin it up roughly with bobby pins (you won’t see this later so no need for a super neat job)
  • Lay your bandana flat out
  • Fold it into a triangle
  • Fold the triangle part over
  • Fold the bandana in half again
  • Wrap the bandana around your head with the loose ends on top of your head
  • Tie the loose ends in a double knot

Men’s Rockabilly Hairstyles

The most popular rockabilly hairstyle for men is the ‘greaser’ look. Greasers were a working-class male subculture in the 1950s named after their slicked back hairstyles. With a little more height, this slicked back look can also be turned into a classic 1950s men’s pompadour – perfect for those with a little more length to their hair. To achieve the greaser look, all you’ll really need is a good comb, a tub of pomade and the right haircut!

How To Do Rockabilly Makeup

Rockabilly makeup comes down to two key things:

  • Eyeliner
  • Red lipstick

Makeup wasn’t super experimental back in the 50s, and this distinctive style was all the rage. Women often used powder to set a smooth foundation and added a light blush as their canvas before drawing on a classic vintage cat eye with eyeliner and a coat of mascara.

Eyebrows were often natural, but with such a close lens on our eyebrows nowadays it’s worth investing in an eyebrow wax and powder set to create extra definition to your natural shape.

To finish off the look, red lipstick was the order of the day in the 50s, so indulge in whichever shade of red suits you best!

How To Dance Rockabilly

We’re not going to pretend that we’re experts at rockabilly dance – it’s a fine art that’s not often practised in the mainstream nowadays! There are plenty of dance classes that can help you learn how to dance rockabilly style – but why not get inspired by watching this authentic 1950s rockabilly dancing?

What Is Gothabilly?

As with plenty of other subcultures, Rockabilly hasn’t been immune to evolving over the years. Gothabilly is a great blend of both gothic clothing and classic Rockabilly fashion, resulting in a dark cocktail that looks like an all black Rockabilly wardrobe paired with black Bettie Bangs and a slick cat eye.

What Is Psychobilly?

Referring more to differentiation in music style rather than fashion, Psychobilly is the result of combining classic rock n roll with a much more punk feel. The psychobilly fashion takes on a little more of a dark edge, drawing on horror and punk influences as opposed to more mainstream 1950s nostalgia.

Love Rockabilly? Tag us in some of your favourite looks on Instagram (@attitude_clothing) and don’t forget to top up your wardrobe with our collections of Rockabilly clothing and Psychobilly clothing!

Attitude Culture Music

Are Goth and Emo the Same Thing?

Out there in the mainstream world, the alternative scene can look like a confusing mix of black clothing and loud music. From their outsider’s perspective, it can be hard to understand the nuances that define each alternative subculture. While some subcultures like pastel goth or rockabilly have stand-out features that make them clearly separate from the umbrella of ‘goth’, other subcultures such as emo can get lumped in with a generalist ‘goth’ term.

To give the mainstream a break, we can kind of understand why. For those that aren’t directly involved in the alternative scene, emo could easily be mistaken for goth going through a wild teenage phase. There are some similarities, but there are also many differences if you choose to look more closely.

In case you’re a mainstreamer looking to get a peek behind the goth vs emo curtain, or you’re an alternative fashion lover that wants to make sure they’re getting their alternative basics right, we’ve taken a deep dive into whether goth and emo are the same thing…

Before we get into similarities and comparisons – let’s take a look at some un-nuanced definitions of that ‘goth’ and ‘emo’ mean, look like, and sound like at their core.

How Is Goth Defined?

No matter what your customary Google tells you, goth in this context does not relate to the Germanic tribe who invaded the Roman Empire – thanks for trying though Urban Dictionary and Merriam-Webster. We’re sure that many of the goths we’re referring to think that this tribe are absolute badasses, but when we talk about ‘goth’ here, we’re referring to the music and fashion subculture.

Goth in this context is defined as a person who listens to gothic music (from Bauhaus to Marilyn Manson) and dresses in gothic fashion (black, black, Victorian-influenced, black, punk-influenced, black).

Because of goth’s affiliation and fascination with Victorian horror, pagan worship and ancient magic (spelling may vary), it’s often thought that goth was the original alternative subculture, but in fact, goth music culture primarily arose out of one of the other pillars of the alternative community – the punk movement.

When Did Goth Start?

The goth culture began right here in the UK in the early 1980s – bands like Bauhaus, Siouxsie and the Banshees and The Damned were creating a gothic rock sound that was directly influenced by their punk predecessors. Some argue that goth started in the late 70s when The Damned first broke the scene, but it wasn’t until things snowballed in the early 80s that the term goth was coined by the media.

What Was Goth Like In The 80s?

Influenced by dark theatrics, tragic romanticism and anything morbid, morose or even taboo, gothic culture became the distinctive sound of reverb, woeful lyrics and an all-black uniform that drew inspiration from the Victorian era of penny shockers and the punk scene it hailed from.

 

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Teens across the UK and the US seized this cultural movement and by the 90s began to make it their own. Dressed in their uniforms of boots, backcombed hair and thick black eyeliner, paired with a mandatory all-black wardrobe, the goth scene took on a life of its own and paved the way for future gothic subcultures.  

How Did Goth Develop?

The classic 80s goth was eventually left behind as styles and trends developed. The late 90s and early 00s saw the goth scene produce musicians such as Marilyn Manson, Emilie Autumn and The Dresden Dolls – all of whom brought their unique gothic flavour. By this time, goth had become an umbrella term in the media for subcultures including nu-metal, post-punk and cybergoth. The lines between what was ‘goth’ and what wasn’t became blurred, and eventually the term ‘alternative’ began to circulate as a catch-all for these subcultures.

What Does Goth Look Like Now?

As with much popular culture nowadays, goths tend to turn to the gothic pioneers of the past for their gothic music fixes and influences and can take their pick from years of gothic style and fashion to create their own unique styles. Some may argue that the era of the classic goth is fading away in lieu of other subcultures from pastel goth to health goth and beyond, but with gothic clothing at the centre of alternative Instagram culture and so many alternative wardrobes, we can’t see the original spirit of goth culture leaving us any time soon.

 

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How Is Emo Defined?

One such subculture that developed as a result of goth’s rise in popularity was emo. The definition of emo largely comes down to defining the music, which places great emphasis on emotional lyrics, expressive visuals and a confessional tone. Reading like the angsty diary of a teenager, it’s no surprise that the emo charge was primarily led by a younger audience grappling with the feelings that emo music portrayed.

Visually, the emo fashion took cues from gothic clothing but pushed its way into a more mainstream streetwear style that plays into the idea of ‘geek chic’ – typically geeky t-shirts were paired with v neck jumpers and tighter than tight skinny jeans, with glasses, black dyed hair and a super-long side fringe also ranking as emo must-haves.

How Did Emo Start?

While emo was simmering away in the 90s, by the early 00s emo ripped straight through the alternative scene and all the way into the mainstream. While a handful of alternative musicians had made it into the mainstream, this was the biggest wave of alt music to make a cultural impact with consumers that otherwise wouldn’t have engaged with the alternative scene. Bands such as My Chemical Romance, Fall Out Boy and Panic! at the Disco were all counted among the most famous emo bands to come out of this era of alternative music, standing on the shoulders of early adopters of the emo sound such as Dashboard Confessional, Weezer and Jimmy Eat World.

How Did Emo Develop?

Emo branched out almost as soon as it became a defined subculture. One of the most successful offshoots of emo was screamo. The sound of screamo was much more aggressive, taking on frantic beats and hair raising vocals that kept the screamo scene largely underground. Bands such as Thrice, Poison the Well and Alexisonfire were all staples of the screamo scene, keeping a more alternative vibe to the emo subculture that was otherwise becoming more and more mainstream.

Why Was Emo So Controversial?

Emo had a pretty big PR problem. Because a lot of the lyrics dealt with themes of mental health and emotional distress, the music got a bad reputation for playing a part in creating a culture of depression – the worst accusations suggesting that emo music encouraged and glamorised self-harm and suicide. Bands that would have typically been labelled as emo railed against the term in order to disassociate themselves from the darker side of emo culture and media-bias. It’s this connotation that ultimately led to emo being discouraged, causing many to fall out of love with a subculture that had once created a huge sense of community – especially on online platforms such as MySpace.

What Does Emo Look Like Now?

As the scene moved on, emo moved back underground with its offshoots like screamo. It wasn’t until the mid to late 2010s that it reared its head again, this time being heavily sampled by hip hop artists from MC Lars as early as 2004 to Lil Peep and XXXTentacion enjoying much more recent success – a success that was to be short-lived as both artists tragically died not long after peaking in the mainstream music charts.

The Key Similarities of Goth & Emo

The key similarities between goth and emo include:

  • Romantic themes – both deal with themes of romance such as unrequited love in their music and both talk about the object of their affections in a reverential way that makes their crush seem otherworldly or unattainable.
  • Black-based fashion – both feature black heavily in their colour palettes. However, goth clothing takes this to an extreme whereas emo encourages pairing bold colours such as red, purple and green with a black base colour.
  • Dramatic makeup – both use eyeliner and other bold makeup looks to create their distinctive styles. As with clothing, goth makeup tends to be very black and white whereas emo experiments more with bold colours.
  • Association with death – both have an undeserved reputation for inciting violence and glamorising death in mainstream media, but even this association with death has distinctive nuances. Emo was accused of promoting self-harm, whereas goth was accused of promoting harm to others.

The Key Differences Between Goth & Emo

The key differences between goth and emo include:

  • Musical origins – goth developed from the punk scene and bears many similarities to punk music, whereas emo strived for a much more mainstream appeal that took on a pop sound
  • Style influences – gothic clothing takes inspiration from Victorian fashion and punk style, whereas emo clothing is much more pedestrian and accessible by the mainstream. Some would argue that the popularity of kawaii clothing has taken the place of the cute but deadly vibe that began with emo.
  • Longevity – goth has long been a subculture on the alternative scene and has remained in a semi-mainstream light for many years. Emo enjoyed greater mainstream success, but only for a relatively short period of time before it was pushed back underground. Bands disassociating with the emo subculture meant that a lot of the culture’s pioneers are now redefined in the alternative umbrella or have changed their sound to appeal to other subcultures.

Are Goth and Emo the Same Thing?

No. While there are certainly similarities between the two due to the emergence of emo from the origins of gothic culture, there are key differences to be found even in the similarities between the two that define emo as a separate alternative subculture in its own right – though both fall under the ‘alternative’ umbrella.

No matter how you identify, if you’re a part of the alternative scene we’re sure to stock alternative fashion that’ll keep you feeling part of your community all year round. Take a look at our alternative menswear and alternative womenswear collections to get inspired with Attitude Clothing.

Attitude Culture Music

Are Gothic Lyrics Really That Sad?

It’s easy to assume that gothic music is sad – it’s the way that the media and public opinion has portrayed gothic artists for years thanks to the often minor tones of the music and its accompanying all black everything fashion.

Despairing parents would bemoan their children taking part in gothic culture for fear of falling in with a ‘bad crowd’, elderly women would be found clutching their pearls at the sight of a goth on the street, and news sources everywhere were intent for many years on creating an association between gothic music and poor mental health in teens.

While much of the gothic genre is based on emotions of sadness and introspective feelings, we wanted to investigate whether there were any glimmers of hope to be found in the midst of the dark landscape. Are gothic lyrics really that sad? Or do they actually point to deeper emotions that help people untangle their minds far beyond their teenage years?

When we think about gothic music, a whole range of names come to mind, but we were curious about whether gothic lyrics were as ‘sad’ as public opinion would make them out to be, so it made sense that we look at some of the most popular, more mainstream gothic artists from recent times; gothic rock symphonists Evanescence, gothic metal pioneers Cradle of Filth, industrial goth legends Nine Inch Nails, gothic emo revolutionaries My Chemical Romance, and the pale emperor himself Marilyn Manson.

In many ways the results weren’t surprising, with many lyrics taking on a darker tone and emotion, but is ‘sad’ really the best way to describe them? We’re not so sure. Let’s take a closer look at what we found about some of the best selling albums by our chosen gothic musicians…

Alternative Music

So, can any of the lyrics in these gothic albums really be considered sad? We’d say there’s a decent argument against it. While they nearly all deal with heartbreak or unrequited love, the moods and emotions in response to this vary from feelings of anger, images of both sexual love and romantic love, and most importantly an uplifting and upbeat call for both anarchy and camaraderie.

The themes that this music deals with doesn’t work to depress the listener, but rather offers them a relatable outlet and fantastical escape for processing difficult emotions, making listening to gothic music an almost therapeutic act. This serves to prove once again that media spin and snap judgements about the negative impact and influence that gothic music and culture has over mental wellbeing is nothing more than scaremongering about a subculture they understand very little about.

Ultimately, the media can do nothing to dissuade the gothic and alternative youth from connecting with gothic music and finding strength and solidarity in the lyrics, despite the depressed public image. You can paint a goth as a sad person, but it’s clear to us that they’re one of the most emotionally open and well-adjusted subcultures out there.

Attitude Culture

Are You Fit Enough to Survive the Zombie Apocalypse? (Choose Your Own Adventure)

Zombie Apocalypse Door

Yeah, we’ve heard it before, “new year, new you”. The fact is that unless you’re of the health goth persuasion you’re no more likely to lift a finger for anything other than picking out your latest alternative look in January than you are the rest of the year – but what if the zombie apocalypse happened?

It feels a little like the end of the world at the moment, doesn’t it? Politics is getting a bit scary, there’s a renewed sense that we need to stop the world running out of everything useful and even pop culture seems to be repeating itself as if there are no new ideas left. The end of the world has long been foretold, and though there are a myriad of ways to achieve the apocalypse, none captures the alternative imagination quite as much as a zombie apocalypse.

It’s always in the back of your mind, isn’t it? Never quite enough of an imminent threat for you to actually prepare for it, but you’ve probably hashed out your zombie survival plan with your mates at the pub a few times over the past few years. “Not that it would actually happen” you all laugh, “right?” But there’s always that friend that gets a sombre look, the one that works in a hospital or has read a bit too much into the subject and has a WHO alert on their phone, the one that says “it’s more likely than you think.” Reader, today we are that friend.

Imagine for a moment that the zombie apocalypse is going to happen ANY MINUTE. Feel prepared? Limber? Like you can definitely do a dash for supplies jumping rooftop to rooftop? Nah, us neither. But never fear, we’ve got a plan to get zombie-fighting fit in no time. 2019 is our year, the year that all that talk gets put into action. We’re not some weirdo doomsday preppers, we’re weirdo ZOMBIE doomsday preppers.

We’re going to walk you through your very own zombie apocalypse and give you some fitness goals you’ll need to hit to make it outta there alive. Perfect for a super gothic twist on your home workout or gym workout, our choose your own adventure fitness regime is here to help you get out of the grave and into your best zombie-fighting kit.

LET’S GO

It’s 5.30am and you’re fast asleep at home when you’re woken by the sound of your phone going nuts. Bleary-eyed, you check out your notifications. Uh-oh, it’s the zombie apocalypse, and it’s already got pretty bad while you were busy sleeping.

Where’s Home?
THE CITY
THE SUBURBS
THE COUNTRY

You Have Chosen: THE CITY

City Zombie Apocalypse

Ah the city, the hustle and bustle of the world outside your window is usually a comforting sound – but all chaos is breaking loose today. You need to get out of the city you call home and fast before you join the undead. You live just far enough out of the centre to get to the suburbs if you move fast – you run down the stairs, get in your car and weave in and out of the abandoned vehicles. You hit a few zombies on your way out but make it to the suburbs largely unscathed. Just as you arrive, your car breaks down.

Fitness regime: Run up and down the stairs to prepare for that escape dash.
Practice in: men’s alternative trainers, women’s alternative trainers 

Suburbs Zombie Apocalypse

Time to get out and pick a priority:
SUPPLIES
BASE CAMP
PROTECTION

FORGET IT, START AGAIN

You have chosen: SUPPLIES

Petrol Station Zombie Apocalypse

You spot a local petrol station not too far down the road – they should have plenty of water and food with a long shelf life. Plus you might be able to snag some petrol for your car should you need it again. Not too many zombies on the road that you can see. You make a dash for it. There’s a lot of broken glass, but luckily it looks abandoned. You get the supplies you need and even find a rucksack to keep them in. So far so good. What’s next?

BASE CAMP
PROTECTION

Fitness tip: Stay hydrated throughout your workout and make sure you eat plenty of healthy goodies as part of your fitness regime.
Pick up: gothic water bottle

FORGET IT, START AGAIN

You have chosen: BASE CAMP

Zombie Apocalypse Base Camp

You climb up on top of the nearest house for a good look at your surroundings. You’ll need to find a good place to camp out that’s safe and secure. There are a couple of decent options nearby – The Supermarket which is undoubtedly filled with supplies, or The Library which should be pretty clear of zombies. Which do you choose?

THE SUPERMARKET
THE LIBRARY

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: PROTECTION

DIY Store Zombie Apocalypse

There’s no way you’re heading out into the zombie apocalypse without a way to protect yourself. You’ve been through this suburb before and know there’s a huge DIY store a couple of streets from here. You slowly sneak through the streets avoiding the undead until you find it and enter through a back door. Lots of zombies in the main store, but what’s this? You found a flamethrower?! That’ll do. Okay, what’s next?

SUPPLIES
BASE CAMP

Fitness regime: Those flamethrower things aren’t light – lift some weights at home to prepare yourself.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: BASE CAMP

Zombie Apocalypse Base Camp

You climb up on top of the petrol station for a good look at your surroundings. You’ll need to find a good place to camp out that’s safe and secure. There are a couple of decent options nearby – The Supermarket which is undoubtedly filled with supplies, or The Library which should be pretty clear of zombies. Which do you choose?

THE SUPERMARKET
THE LIBRARY

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: PROTECTION                                                     

DIY Store Zombie Apocalypse

There’s no way you’re heading out into the zombie apocalypse without a way to protect yourself. You’ve been through this suburb before and know there’s a huge DIY store a couple of streets from here. You slowly sneak through the streets avoiding the undead until you find it and enter through a back door. Lots of zombies in the main store, but what’s this? You found a flamethrower?! That’ll do. Okay, time to find a…

BASE CAMP

Fitness regime: Those flamethrower things aren’t light – lift some weights at home to prepare yourself.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: SUPERMARKET

Supermarket Zombie Apocalypse

The supermarket is pretty crowded with zombies, but there are also a few other survivors camped out behind a shelter in the far corner. You stash a few supplies in your bag and find a knife from a not-so-lucky citizen on the ground not far from you. You take a couple of steps toward it but accidentally step on a squeaky dog toy. The zombies turn toward you…

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You have chosen: LIBRARY

Library Zombie Apocalypse

You didn’t think it was possible, but the library is even quieter than usual. You build yourself some barricades out of shelves and books on the abandoned upper floor and, satisfied with your work, decide to head out for the last item on your list before it gets dark…

PROTECTION

Fitness regime: Lugging shelves around is no easy task, build your strength with some weight lifting.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: BASE CAMP

Zombie Apocalypse Base Camp

You climb up to the top of a nearby crane for a good look at your surroundings. You’ll need to find a good place to camp out that’s safe and secure. There are a couple of decent options nearby – The Supermarket which is undoubtedly filled with supplies, or The Library which should be pretty clear of zombies. Which do you choose?

THE SUPERMARKET
THE LIBRARY

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: PROTECTION

DIY Store Zombie Apocalypse

You need something to defend your base camp with, and you saw a huge DIY store a couple of streets from here from the upper windows of the Library. You slowly sneak through the streets avoiding the undead until you find it and enter through a back door. Lots of zombies in the main store, but what’s this? You found a flamethrower?! That’ll do. Just as you’re about to leave, a zombie driving a lawn mower crashes through the aisles bringing a zombie horde with him. What’s the strategy here?

ATTACK
HIDE
RUN

Fitness regime: Those flamethrower things aren’t light – lift some weights at home to prepare yourself.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: THE SUPERMARKET

Supermarket Zombie Apocalypse

The supermarket is pretty crowded with zombies, but there are also a few other survivors camped out behind a shelter in the far corner. You take a couple of steps toward them but accidentally step on a squeaky dog toy. The zombies turn toward you…

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You have chosen: THE LIBRARY

Library Zombie Apocalypse

You didn’t think it was possible, but the library is even quieter than usual. You build yourself some barricades out of shelves and books on the abandoned upper floor and, satisfied with your work, decide to try and get some sleep. A crash downstairs awakens you, you creep towards the stairs to investigate and discover the worst – the whole of the ground floor is now zombie territory. What do you do?

ATTACK
HIDE
RUN

Fitness tip: Sleep and rest are just as important as being active – make sure you get a good night’s sleep and give your muscles enough time to recover between workouts to avoid injury.
Sleep soundly with: gothic bedding

FORGET IT, START AGAIN

You have chosen: ATTACK FROM THE SUPERMARKET

Zombie Apocalypse Attack

You snatch up the knife from the ground and attack the nearest zombie – the knife gets stuck and it’s not looking good for a moment – but the other survivors come to your aid and together you fight the zombies back. They bring you into their shelter for being such a good fighter!

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE SUPERMARKET

Zombie Apocalypse Hide

In a moment of panic, you run towards the frozen section and dive into a nearby freezer chest. The zombies can’t get to you, but you stay inside the chest too long and freeze to death.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE SUPERMARKET

Zombie Apocalypse Run

You turn around and run back out of the supermarket, but the noise you made also alerted zombies from the car park and you find yourself surrounded. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE DIY STORE

Zombie Apocalypse Attack

Time to see if this thing works. You fire up the flamethrower and set the first line of zombies ablaze. Unfortunately, you do this while still inside the DIY store instead of heading outside first. You’re quickly surrounded by angry zombies that are now on fire. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE DIY STORE

Zombie Apocalypse Hide

There’s still a little time before the zombie hoard notices you – they’re still following their fearless leader on his lawnmower rampage. In the chaos, you’re able to slip away down an empty aisle and see an unoccupied shed by another exit. You hide inside the shed until the coast has cleared, then make your escape.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE DIY STORE

Zombie Apocalypse Run

In a panic, your flight response kicks in and you decide to make a run for it. You may have been able to outrun the zombie hoard, but you couldn’t outrun the perilous path of the zombie on a lawnmower. He accidentally runs you down as you flee.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE SUPERMARKET

Zombie Apocalypse Attack

You try to gear up the flamethrower but you forgot that you’d need to up the gas – it’s not looking good for you, but the other survivors come to your aid and together you fight the zombies back. They bring you into their shelter for being such a good fighter!

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE SUPERMARKET

Zombie Apocalypse Hide

In a moment of panic, you run towards the frozen section and dive into a nearby freezer chest. The zombies can’t get to you, but you stay inside the chest too long and freeze to death.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE SUPERMARKET

Zombie Apocalypse Run

You turn around and run back out of the supermarket, but the noise you made also alerted zombies from the car park and you find yourself surrounded. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE LIBRARY

Zombie Apocalypse Attack

You take advantage of your position from the top of the stairs and open fire with the flamethrower on the zombies below. Unfortunately, in addition to a ton of zombies on the ground floor, there are also a ton of books. The fire engulfs the lower floor and burns away the beams, causing the upper floor you were hiding out in to fall crashing to the ground – taking you with it.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE LIBRARY

Zombie Apocalypse Hide

The zombies haven’t noticed you yet, and there’s no way they’re getting through the barricade you made earlier. You decide to hold tight and wait for them to move on. It’s a tense night, but by morning the zombies have shuffled back out onto the streets.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE LIBRARY

Zombie Apocalypse Run

This base camp has been compromised, and you decide that the best way to deal with the situation is to run at it head on. Literally, you run at the zombies head on to get back outside. There are too many of them and you don’t even reach the bottom of the staircase. The zombies herd you back upstairs and eventually overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: SUPERMARKET

Supermarket Zombie Apocalypse

The supermarket is pretty crowded with zombies, but there are also a few other survivors camped out behind a shelter in the far corner. You stash a few supplies in your bag and find a knife from a not-so-lucky citizen on the ground not far from you. You take a couple of steps toward it but accidentally step on a squeaky dog toy. The zombies turn toward you…

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You have chosen: ATTACK FROM THE SUPERMARKET

Zombie Apocalypse Attack

You snatch up the knife from the ground and attack the nearest zombie – the knife gets stuck and it’s not looking good for a moment – but the other survivors come to your aid and together you fight the zombies back. They bring you into their shelter for being such a good fighter!

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE SUPERMARKET

Zombie Apocalypse Hide

In a moment of panic, you run towards the frozen section and dive into a nearby freezer chest. The zombies can’t get to you, but you stay inside the chest too long and freeze to death.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE SUPERMARKET

Zombie Apocalypse Run

You turn around and run back out of the supermarket, but the noise you made also alerted zombies from the car park and you find yourself surrounded. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: LIBRARY

Library Zombie Apocalypse

You didn’t think it was possible, but the library is even quieter than usual. You build yourself some barricades out of shelves and books on the abandoned upper floor and, satisfied with your work, decide to head out for the last items on your list before it gets dark…

SUPPLIES
PROTECTION

Fitness regime: Lugging shelves around is no easy task, build your strength with some weight lifting.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: SUPPLIES

Petrol Station Zombie Apocalypse

You passed a petrol station not far from here. Probably a good idea to head back there and pick up some essentials while the roads still look quiet and zombie-free. You sprint there from the library and manage to snag a few bottles of water and some food with a long shelf life – you even find a backpack to store it all in! Your next trip out might not be so easy though, best find something to defend yourself with.

PROTECTION

Fitness regime: You need to be able to outrun any passing zombies, so make sure you include a good run in your fitness regime.
Workout in: women’s gothic leggings

FORGET IT, START AGAIN

You have chosen: PROTECTION

DIY Store Zombie Apocalypse

You need something to defend your base camp with, and you saw a huge DIY store a couple of streets from here from the upper windows of the Library. You slowly sneak through the streets avoiding the undead until you find it and enter through a back door. Lots of zombies in the main store, but what’s this? You found a flamethrower?! That’ll do. Next up, some sustenance.

SUPPLIES

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You have chosen: PROTECTION

DIY Store Zombie Apocalypse

You need something to defend your base camp with, and you saw a huge DIY store a couple of streets from here from the upper windows of the Library. You slowly sneak through the streets avoiding the undead until you find it and enter through a back door. Lots of zombies in the main store, but what’s this? You found a flamethrower?! That’ll do. Just as you’re about to leave, a zombie driving a lawn mower crashes through the aisles bringing a zombie horde with him. What’s the strategy here?

ATTACK
HIDE
RUN

Fitness regime: Those flamethrower things aren’t light – lift some weights at home to prepare yourself.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: SUPPLIES

Petrol Station Zombie Apocalypse

Last stop on the list, you decide to make a beeline for the petrol station you saw earlier. It looks empty so you pick your way through the broken glass on the floor and stash away some bottles of water and long-lasting food in a rucksack on the ground. As you turn to make your exit, you’re faced with a group of zombies headed for the spot where the entrance used to be.

ATTACK
HIDE
RUN

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: ATTACK FROM THE DIY STORE

Zombie Apocalypse Attack

Time to see if this thing works. You fire up the flamethrower and set the first line of zombies ablaze. Unfortunately, you do this while still inside the DIY store instead of heading outside first. You’re quickly surrounded by angry zombies that are now on fire. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE DIY STORE

Zombie Apocalypse Hide

There’s still a little time before the zombie hoard notices you – they’re still following their fearless leader on his lawnmower rampage. In the chaos, you’re able to slip away down an empty aisle and see an unoccupied shed by another exit. You hide inside the shed until the coast has cleared, then make your escape.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE DIY STORE

Zombie Apocalypse Run

In a panic, your flight response kicks in and you decide to make a run for it. You may have been able to outrun the zombie hoard, but you couldn’t outrun the perilous path of the zombie on a lawnmower. He accidentally runs you down as you flee.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE PETROL STATION

Zombie Apocalypse Attack

You rush out the back and climb on top of the petrol station and fire your flamethrower up. It works well – a little too well. The petrol tanks outside cause an explosion you weren’t ready for and it blasts you off the roof and into a pit of flaming zombies.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE PETROL STATION

Zombie Apocalypse Hide

You rush out the back and climb on top of the petrol station. Best not try the flamethrower here, you’ll blow the place up! You decide to chance hiding out on the roof until the zombies pass on by. Your patience pays off and, despite a little sunburn, you manage to slip away unseen and unscathed.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE PETROL STATION

Zombie Apocalypse Run

You rush out the back and keep running, but it isn’t long before you run into another, even bigger crowd of zombies. There’s nowhere else to run, and the zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: SUPPLIES

Petrol Station Zombie Apocalypse

You spot a local petrol station not too far down the road – they should have plenty of water and food with a long shelf life. Plus you might be able to snag some petrol for your car (and your flamethrower!) should you need it again. Not too many zombies on the road that you can see. You make a dash for it. There’s a lot of broken glass, but luckily it looks abandoned. You get the supplies you need and even find a rucksack to keep them in. Next up, a place to stay.

BASE CAMP

Fitness regime: You need to be able to outrun any passing zombies, so make sure you include a good run in your fitness regime.
Workout in: women’s gothic leggings

FORGET IT, START AGAIN

You have chosen: BASE CAMP

Zombie Apocalypse Base Camp

It’s no good having weapons if you don’t have anything to defend. You need a place you can lay low, and there are a couple of decent looking options in the area. The Supermarket, which would have all the supplies you need, or The Library could be a quieter option with better barricades. Which one do you choose?

SUPERMARKET
LIBRARY

FORGET IT, START AGAIN

You have chosen: THE SUPERMARKET

Supermarket Zombie Apocalypse

The supermarket is pretty crowded with zombies, but there are also a few other survivors camped out behind a shelter in the far corner. You stash a few supplies in your bag and take a couple of steps towards them but accidentally step on a squeaky dog toy. The zombies turn toward you…

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You have chosen: THE LIBRARY

Library Zombie Apocalypse

You didn’t think it was possible, but the library is even quieter than usual. You build yourself some barricades out of shelves and books on the abandoned upper floor and, satisfied with your work, decide to head out for the last item on your list before it gets dark…

SUPPLIES

Fitness regime: Lugging shelves around is no easy task, build your strength with some weight lifting.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: SUPPLIES

Petrol Station Zombie Apocalypse

Last stop on the list, you decide to make a beeline for the petrol station you saw earlier. It looks empty so you pick your way through the broken glass on the floor and stash away some bottles of water and long-lasting food in a rucksack on the ground. As you turn to make your exit, you’re faced with a group of zombies headed for the spot where the entrance used to be.

ATTACK
HIDE
RUN

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: BASE CAMP

Zombie Apocalypse Base Camp

You climb up on top of the nearest petrol station for a good look at your surroundings. You’ll need to find a good place to camp out that’s safe and secure. There are a couple of decent options nearby – The Supermarket which is undoubtedly filled with supplies, or The Library which should be pretty clear of zombies. Which do you choose?

THE SUPERMARKET
THE LIBRARY

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You have chosen: THE SUPERMARKET

Supermarket Zombie Apocalypse

The supermarket is pretty crowded with zombies, but there are also a few other survivors camped out behind a shelter in the far corner. You stash a few supplies in your bag and take a couple of steps towards them but accidentally step on a squeaky dog toy. The zombies turn toward you…

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You have chosen: THE LIBRARY

Library Zombie Apocalypse

You didn’t think it was possible, but the library is even quieter than usual. You build yourself some barricades out of shelves and books on the abandoned upper floor and, satisfied with your work, decide to try and get some sleep. A crash downstairs awakens you, you creep towards the stairs to investigate and discover the worst – the whole of the ground floor is now zombie territory. What do you do?

ATTACK
HIDE
RUN

Fitness tip: Sleep and rest are just as important as being active – make sure you get a good night’s sleep and give your muscles enough time to recover between workouts to avoid injury.
Sleep soundly with: gothic bedding

FORGET IT, START AGAIN

You have chosen: ATTACK FROM THE SUPERMARKET

Zombie Apocalypse Attack

You realise you can’t open fire with a flamethrower inside and turn to make a run for it, but the exit is blocked by more zombies. It’s not looking good for a moment – but the other survivors come to your aid and together you fight the zombies back. They bring you into their shelter for being such a good fighter!

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE SUPERMARKET

Zombie Apocalypse Hide

In a moment of panic, you run towards the frozen section and dive into a nearby freezer chest. The zombies can’t get to you, but you stay inside the chest too long and freeze to death.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE SUPERMARKET

Zombie Apocalypse Run

You turn around and run back out of the supermarket, but the noise you made also alerted zombies from the car park and you find yourself surrounded. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE SUPERMARKET

Zombie Apocalypse Attack

You realise you can’t open fire with a flamethrower inside and turn to make a run for it, but the exit is blocked by more zombies. It’s not looking good for a moment – but the other survivors come to your aid and together you fight the zombies back. They bring you into their shelter for being such a good fighter!

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE SUPERMARKET

Zombie Apocalypse Hide

In a moment of panic, you run towards the frozen section and dive into a nearby freezer chest. The zombies can’t get to you, but you stay inside the chest too long and freeze to death.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE SUPERMARKET

Zombie Apocalypse Run

You turn around and run back out of the supermarket, but the noise you made also alerted zombies from the car park and you find yourself surrounded. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE LIBRARY

Zombie Apocalypse Attack

You take advantage of your position from the top of the stairs and open fire with the flamethrower on the zombies below. Unfortunately, in addition to a ton of zombies on the ground floor, there are also a ton of books. The fire engulfs the lower floor and burns away the beams, causing the upper floor you were hiding out in to fall crashing to the ground – taking you with it.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE LIBRARY

Zombie Apocalypse Hide

The zombies haven’t noticed you yet, and there’s no way they’re getting through the barricade you made earlier. You decide to hold tight and wait for them to move on. It’s a tense night, but by morning the zombies have shuffled back out onto the streets.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE LIBRARY

Zombie Apocalypse Run

This base camp has been compromised, and you decide that the best way to deal with the situation is to run at it head on. Literally, you run at the zombies head on to get back outside. There are too many of them and you don’t even reach the bottom of the staircase. The zombies herd you back upstairs and eventually overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: ATTACK FROM THE PETROL STATION

Zombie Apocalypse Attack

You rush out the back and climb on top of the petrol station and fire your flamethrower up. It works well – a little too well. The petrol tanks outside cause an explosion you weren’t ready for and it blasts you off the roof and into a pit of flaming zombies.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: HIDE IN THE PETROL STATION

Zombie Apocalypse Hide

You rush out the back and climb on top of the petrol station. Best not try the flamethrower here, you’ll blow the place up! You decide to chance hiding out on the roof until the zombies pass on by. Your patience pays off and, despite a little sunburn, you manage to slip away unseen and unscathed.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You have chosen: RUN FROM THE PETROL STATION

Zombie Apocalypse Run

You rush out the back and keep running, but it isn’t long before you run into another, even bigger crowd of zombies. There’s nowhere else to run, and the zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE SUBURBS

Suburbs Zombie Apocalypse

The sleepy suburbs are a little busier than usual today, and instead of being gently awoken by the sound of birdsong you find yourself hiding under the duvet from the undead pawing at your window to get in. Looks like even the suburbs aren’t safe – time to get out of here. The country should be clearer. You get up with the duvet still wrapped around you for protection (what, it works against monsters under the bed) and make the quick dash from the front door to your car, just avoiding a bite from nice Mrs Smith from over the road. You slam the car door in her face and screech away into the distance until your car runs out of petrol – right in the middle of a country field.

Fitness regime: It’s not easy getting out of bed on a morning for a run, even in the zombie apocalypse. Make a morning run part of your routine to prepare for a quick getaway.
Run quickly in: men’s alternative trainers, women’s alternative trainers

Country Zombie Apocalypse

Time to get out and pick a priority:
SUPPLIES
BASE CAMP
PROTECTION

FORGET IT, START AGAIN

You Have Chosen: SUPPLIES

Farm Zombie Apocalypse

First things first, rations. You spy a farm off in the distance and there’s nothing but clear fields between you. You know that there are probably zombies on the farm, but there should also be food and water. Arriving at the farm, you find a farmhouse with a fully stocked pantry and hey, what’s this? There’s a gun in the corner with a full stack of cartridges. Perfect, you won’t starve and you’ve got protection. There are a few zombies lurking around the farmyard though so not the best place to hang out – time to find somewhere to stay.

BASE CAMP

Fitness tip: The zombie apocalypse can only mean one thing – lots of running and walking to avoid getting bitten! Regular walks keep your fitness up and your key muscle groups working, so take walks as often as you can.
Stay comfy in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

You’ve got supplies and a weapon, so now you just need somewhere safe to wait until this all blows over. No pubs nearby, but to the east, there’s the local prison – a secure location once you’re inside, and to the west, there’s a historic castle that’s still in pretty good condition. Which one looks like the best option?

THE PRISON
THE CASTLE

FORGET IT, START AGAIN

You Have Chosen: THE PRISON

Prison Zombie Apocalypse

Security is key, and there’s nowhere more secure than a prison. In fact, you bet the contagion hasn’t even been able to get through those barbed wire fences and high, high walls. As you approach, you see a zombie guard with a keycard still attached to their uniform stumbling about. You pick him off from a distance with your gun, then swipe the keycard from him. Once you’re through security, it all seems pretty quiet. You tiptoe through the corridors until you see all the remaining inmates barricaded inside the rec room – and the zombie horde they’ve barricaded themselves against. The zombie horde is distracted by your arrival and starts to shuffle towards you. What do you do?

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE PRISON

Zombie Apocalypse Attack

You didn’t come all this way to die in prison. You shoot the zombies closest to you and back up along the corridor. With the zombie horde no longer blocking their barricade, the inmates decide to help you out and come to your aid. Between you, you manage to overwhelm the zombie horde and herd the remaining few into a cell. You join the inmates in sealing the prison off to the outside world.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE PRISON

Zombie Apocalypse Hide

There’s too many of them to fight, so the next best option is to hide. You run back the way you came and throw yourself into a cell. The zombies can’t get to you, but the cell locked behind you. Long after the zombies get bored of you and eat the other inmates, you’re still locked in the cell wasting away.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE PRISON

Zombie Apocalypse Run

There’s too many of them to fight, so the next best option is to make a run for it. Unfortunately, you trip over your shoelaces and drop the keycard without noticing. As you get to the security doors, nothing you do will get them to open. The zombie horde overwhelms you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE CASTLE

Castle Zombie Apocalypse

If it worked for your ancestors, it could work for you too. You decide that a castle is the best defence against almost anything, including a zombie apocalypse. You head inside the still mostly-standing castle and climb your way to the top turret. You’re feeling pretty pleased with yourself when you hear a rumbling from the ground beneath you. Evidently, the soldiers that used to protect this castle are rising from their graves for another round. Time for some quick thinking…

ATTACK
HIDE
RUN

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CASTLE

Zombie Apocalypse Attack

You’ve got a gun, the higher ground, and enough supplies to outlast a siege. You pick the zombies off from your higher vantage point (avoiding the metal of their armour) and emerge victorious from The Battle of…where are you again?

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CASTLE

Zombie Apocalypse Hide

You’ve got the higher ground, and if you block the stairwell there’s no way the zombies can get to you. You decide to settle in with your supplies, save your bullets for a real emergency and wait until they move on. It takes a few days, but you outlast the zombies and they wander off for pastures new.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CASTLE

Zombie Apocalypse Run

If you start running now, you’ll be able to make it far enough away that it’ll take the zombies too long to catch up. There’s a wood to the left or the entrance to some caves on the right. You dash back down the castle and start running, but where to?

THE WOODS
THE CAVES

Fitness regime: Run up and down the stairs to prepare for that escape dash.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: RUN TO THE WOODS

Woods Zombie Apocalypse

The woods are thick and provide lots of cover, but lots of opportunities to bump into zombies at close quarters. You decide to climb a tree until you know that this part of the woods is safe and plan to return to the castle once the zombies have passed. Miraculously, the zombies from the castle head towards the caves and you’re able to return to your base camp.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN TO THE CAVES

Caves Zombie Apocalypse

The caves are deep and form a huge labyrinth. You keep running, knowing that if the zombies can’t see you they’re sure to get lost. Unfortunately, you also get lost and can’t find your way back out of the caves. You wander around in the darkness for days until you happen across a cavern full of zombies, who overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

First things first, you need somewhere safe to wait until this all blows over. No pubs nearby, but to the east, there’s the local prison – a secure location once you’re inside, and to the west, there’s a historic castle that’s still in pretty good condition. Which one looks like the best option?

THE PRISON
THE CASTLE

FORGET IT, START AGAIN

You Have Chosen: THE PRISON

Prison Zombie Apocalypse

Security is key, and there’s nowhere more secure than a prison. In fact, you bet the contagion hasn’t even been able to get through those barbed wire fences and high, high walls. As you approach, you see a zombie guard with a keycard still attached to their uniform stumbling about. You tackle him then swipe his keycard. Once you’re through security, it all seems pretty quiet. You tiptoe through the corridors until you see all the remaining inmates barricaded inside the rec room – and the zombie horde they’ve barricaded themselves against. The zombie horde is distracted by your arrival and starts to shuffle towards you. What do you do?

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE PRISON

Zombie Apocalypse Attack

You didn’t come all this way to die in prison. You make all kinds of promises to the inmates as the zombies approach you. With the zombie horde no longer blocking their barricade, the inmates decide to take your offer and help you out. Between you, you manage to overwhelm the zombie horde and herd the remaining few into a cell. You join the inmates in sealing the prison off to the outside world.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE PRISON

Zombie Apocalypse Hide

There’s too many of them to fight, so the next best option is to hide. You run back the way you came and throw yourself into a cell. The zombies can’t get to you, but the cell locked behind you. Long after the zombies get bored of you and eat the other inmates, you’re still locked in the cell wasting away.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE PRISON

Zombie Apocalypse Run

There’s too many of them to fight, so the next best option is to make a run for it. Unfortunately, you trip over your shoelaces and drop the keycard without noticing. As you get to the security doors, nothing you do will get them to open. The zombie horde overwhelms you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE CASTLE

Castle Zombie Apocalypse

If it worked for your ancestors, it could work for you too. You decide that a castle is the best defence against almost anything, including a zombie apocalypse. You head inside the still mostly-standing castle and climb your way to the top turret. You’re feeling pretty pleased with yourself and decide to head out for some more zombie fighting must-haves on your list; food and a weapon. Which do you choose first?

SUPPLIES
PROTECTION

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: SUPPLIES

Farm Zombie Apocalypse

From the top of the turret, you can see that there’s a farm off in the distance – it doesn’t look overwhelmed with zombies so it could be a good place to start your search. You run across the fields to make your journey and arrive at the farm. There’s a door ajar in the farmhouse and you decide to take the risk of going inside – score, a full pantry of supplies and a gun with a stack of cartridges right next to it. You load up and are about to leave when you see a pitchfork on the floor in the next room – you could use a melee weapon for short range and decide to grab it. Just as you head into the next room, you’re tackled by a family of zombies. What do you do?

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: PROTECTION

Farm Zombie Apocalypse

From the top of the turret you can see that there’s a farm off in the distance – it doesn’t look overwhelmed with zombies so it could be a good place to start your search. You run across the fields to make your journey and arrive at the farm. There’s a door ajar in the farmhouse and you decide to take the risk of going inside – score, a gun with a stack of cartridges right next to it and a full pantry of supplies. You load up and are about to leave when you see a pitchfork on the floor in the next room – you could use a melee weapon for short range and decide to grab it. Just as you head into the next room, you’re tackled by a family of zombies. What do you do?

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE FARM

Zombie Apocalypse Attack
You manage to snatch up the pitchfork just as the zombies tackle you, and luckily fall on your back with the pitchfork pointing upwards. You spear the first two (they fell onto your pitchfork, let’s not pretend there was much skill involved) and kick the third away which gives you time to get to your feet. The gun was already loaded with a couple of rounds so you do away with the final zombie and collapse into a nearby chair exhausted. Quick rest and then back to the castle, a mostly successful mission completed.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FARM

Zombie Apocalypse Hide
You miss the pitchfork as you stumble out of the way of the zombies. You hit a wall and decide that your only choice is to climb out of the open window next to you. Diving out of the window, you just escape the zombies who all try to follow you at once, getting stuck in the window frame. A few zombies around the farmyard begin to notice you, so you decide to take refuge in a nearby barn. Luckily, it’s empty and you scurry up to the raised platform to hide in the hay with your supplies. Eventually, the zombies lose interest and you’re able to sneak out and back to the castle.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FARM

Zombie Apocalypse Run

You miss the pitchfork as you stumble out of the way of the zombies. You hit a wall and decide that your only choice is to climb out of the open window next to you. Diving out of the window, you just escape the zombies who all try to follow you at once, getting stuck in the window frame. A few zombies around the farmyard begin to notice you, so you decide to make a run for it. If you start running now, you’ll be able to make it far enough away that it’ll take the zombies too long to catch up. There’s a wood to the left or the entrance to some caves on the right. You start running through the farmyard, but where to?

THE WOODS
THE CAVES

Fitness tip: The zombie apocalypse can only mean one thing – lots of running and walking to avoid getting bitten! Regular walks keep your fitness up and your key muscle groups working, so take walks as often as you can.
Stay comfy in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: RUN TO THE WOODS

Woods Zombie Apocalypse

The woods are thick and provide lots of cover, but lots of opportunities to bump into zombies at close quarters. You decide to climb a tree until you know that this part of the woods is safe and plan to return to the castle once the zombies have passed. You wait a couple of hours just to make sure the coast is clear, and slip back to the castle in the cover of darkness.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN TO THE CAVES

Caves Zombie Apocalypse

The caves are deep and form a huge labyrinth. You keep running, knowing that if the zombies chasing you can’t see you they’re sure to get lost. Unfortunately, you also get lost and can’t find your way back out of the caves. You wander around in the darkness for days until you happen across a cavern full of zombies, who overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: ATTACK FROM THE FARM

Zombie Apocalypse Attack
You manage to snatch up the pitchfork just as the zombies tackle you, and luckily fall on your back with the pitchfork pointing upwards. You spear the first two (they fell onto your pitchfork, let’s not pretend there was much skill involved) and kick the third away which gives you time to get to your feet. The gun was already loaded with a couple of rounds so you do away with the final zombie and collapse into a nearby chair exhausted. Quick rest and then back to the castle, a mostly successful mission completed.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FARM

Zombie Apocalypse Hide
You miss the pitchfork as you stumble out of the way of the zombies. You hit a wall and decide that your only choice is to climb out of the open window next to you. Diving out of the window, you just escape the zombies who all try to follow you at once, getting stuck in the window frame. A few zombies around the farmyard begin to notice you, so you decide to take refuge in a nearby barn. Luckily, it’s empty and you scurry up to the raised platform to hide in the hay with your supplies. Eventually, the zombies lose interest and you’re able to sneak out and back to the castle.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FARM

Zombie Apocalypse Run

You miss the pitchfork as you stumble out of the way of the zombies. You hit a wall and decide that your only choice is to climb out of the open window next to you. Diving out of the window, you just escape the zombies who all try to follow you at once, getting stuck in the window frame. A few zombies around the farmyard begin to notice you, so you decide to make a run for it. If you start running now, you’ll be able to make it far enough away that it’ll take the zombies too long to catch up. There’s a wood to the left or the entrance to some caves on the right. You start running through the farmyard, but where to?

THE WOODS
THE CAVES

Fitness tip: The zombie apocalypse can only mean one thing – lots of running and walking to avoid getting bitten! Regular walks keep your fitness up and your key muscle groups working, so take walks as often as you can.
Stay comfy in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: RUN TO THE WOODS

Woods Zombie Apocalypse

The woods are thick and provide lots of cover, but lots of opportunities to bump into zombies at close quarters. You decide to climb a tree until you know that this part of the woods is safe and plan to return to the castle once the zombies have passed. You wait a couple of hours just to make sure the coast is clear, and slip back to the castle in the cover of darkness.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN TO THE CAVES

Caves Zombie Apocalypse

The caves are deep and form a huge labyrinth. You keep running, knowing that if the zombies chasing you can’t see you they’re sure to get lost. Unfortunately, you also get lost and can’t find your way back out of the caves. You wander around in the darkness for days until you happen across a cavern full of zombies, who overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: PROTECTION

Farm Zombie Apocalypse

First things first, you need something to protect yourself with. You spy a farm off in the distance and there’s nothing but clear fields between you. You know that there are probably zombies on the farm, but there should also be weapons. Arriving at the farm, you find a farmhouse with a gun in the corner and a full stack of cartridges, and hey, what’s this? A fully stocked pantry. Perfect, you’ve got protection and you won’t starve. There are a few zombies lurking around the farmyard though so not the best place to hang out – time to find somewhere to stay.

BASE CAMP

Fitness tip: The zombie apocalypse can only mean one thing – lots of running and walking to avoid getting bitten! Regular walks keep your fitness up and your key muscle groups working, so take walks as often as you can.
Stay comfy in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

You’ve got supplies and a weapon, so now you just need somewhere safe to wait until this all blows over. No pubs nearby, but to the east, there’s the local prison – a secure location once you’re inside, and to the west, there’s a historic castle that’s still in pretty good condition. Which one looks like the best option?

THE PRISON
THE CASTLE

FORGET IT, START AGAIN

You Have Chosen: THE PRISON

Prison Zombie Apocalypse

Security is key, and there’s nowhere more secure than a prison. In fact, you bet the contagion hasn’t even been able to get through those barbed wire fences and high, high walls. As you approach, you see a zombie guard with a keycard still attached to their uniform stumbling about. You pick him off from a distance with your gun, then swipe the keycard from him. Once you’re through security, it all seems pretty quiet. You tiptoe through the corridors until you see all the remaining inmates barricaded inside the rec room – and the zombie horde they’ve barricaded themselves against. The zombie horde is distracted by your arrival and starts to shuffle towards you. What do you do?

ATTACK
HIDE
RUN

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE PRISON

Zombie Apocalypse Attack

You didn’t come all this way to die in prison. You shoot the zombies closest to you and back up along the corridor. With the zombie horde no longer blocking their barricade, the inmates decide to help you out and come to your aid. Between you, you manage to overwhelm the zombie horde and herd the remaining few into a cell. You join the inmates in sealing the prison off to the outside world.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE PRISON

Zombie Apocalypse Hide

There’s too many of them to fight, so the next best option is to hide. You run back the way you came and throw yourself into a cell. The zombies can’t get to you, but the cell locked behind you. Long after the zombies get bored of you and eat the other inmates, you’re still locked in the cell wasting away.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE PRISON

Zombie Apocalypse Run

There’s too many of them to fight, so the next best option is to make a run for it. Unfortunately, you trip over your shoelaces and drop the keycard without noticing. As you get to the security doors, nothing you do will get them to open. The zombie horde overwhelms you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE CASTLE

Castle Zombie Apocalypse

If it worked for your ancestors, it could work for you too. You decide that a castle is the best defence against almost anything, including a zombie apocalypse. You head inside the still mostly-standing castle and climb your way to the top turret. You’re feeling pretty pleased with yourself when you hear a rumbling from the ground beneath you. Evidently, the soldiers that used to protect this castle are rising from their graves for another round. Time for some quick thinking…

ATTACK
HIDE
RUN

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CASTLE

Zombie Apocalypse Attack

You’ve got a gun, the higher ground, and enough supplies to outlast a siege. You pick the zombies off from your higher vantage point (avoiding the metal of their armour) and emerge victorious from The Battle of…where are you again?

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CASTLE

Zombie Apocalypse Hide

You’ve got the higher ground, and if you block the stairwell there’s no way the zombies can get to you. You decide to settle in with your supplies, save your bullets for a real emergency and wait until they move on. It takes a few days, but you outlast the zombies and they wander off for pastures new.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CASTLE

Zombie Apocalypse Run

If you start running now, you’ll be able to make it far enough away that it’ll take the zombies too long to catch up. There’s a wood to the left or the entrance to some caves on the right. You dash back down the castle and start running, but where to?

THE WOODS
THE CAVES

Fitness regime: Run up and down the stairs to prepare for that escape dash.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: RUN TO THE WOODS

Woods Zombie Apocalypse

The woods are thick and provide lots of cover, but lots of opportunities to bump into zombies at close quarters. You decide to climb a tree until you know that this part of the woods is safe and plan to return to the castle once the zombies have passed. Miraculously, the zombies from the castle head towards the caves and you’re able to return to your base camp.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN TO THE CAVES

Caves Zombie Apocalypse

The caves are deep and form a huge labyrinth. You keep running, knowing that if the zombies can’t see you they’re sure to get lost. Unfortunately, you also get lost and can’t find your way back out of the caves. You wander around in the darkness for days until you happen across a cavern full of zombies, who overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE COUNTRY

Country Zombie Apocalypse

The country is usually so peaceful, but the animals know that something isn’t right and they’re making a racket. You look out of the window of your farmhouse to find that the farmyard has turned into a feeding frenzy. There aren’t many options left other than abandoning the place completely and getting to somewhere really remote – no time to grab anything, you can hear zombie-like shuffling from downstairs. You escape down the back stairs, jump in a tractor and take off across the fields. You keep going until you can’t see any signs of civilisation around – where is this? You need to pick a priority.

Wilderness Zombie Apocalypse

SUPPLIES
BASE CAMP
PROTECTION

Fitness regime: Run up and down the stairs to prepare for that escape dash.
Practice in: men’s alternative trainers, women’s alternative trainers

FORGET IT, START AGAIN

You Have Chosen: SUPPLIES

Foraging Zombie Apocalypse

There aren’t many options in the wilderness – it’s a kill or be killed situation and now you’re competing with the undead masses for anything that resembles food. Luckily, zombies don’t seem to be too interested in plants so you decide that foraging for food is a good call. You meant to try going vegan this month anyway. You pick a few leaves and berries and hope for the best. What’s the next priority?

BASE CAMP
PROTECTION

Fitness tip: Diet plays a huge part in your fitness and wellness, take the time to work out which foods work best for your wellbeing and make healthier choices to complement your workout routine.
Make a change with: our vegan collection  

FORGET IT, START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

Things can turn bad pretty quickly in the wilderness if you don’t have any shelter. You didn’t escape from the zombies just to fall prey to the elements! There are a couple of options nearby – a forest that’s sure to be filled with plenty more supplies, or the entrance to some caves which will provide better shelter if the weather turns. Which one do you choose?

THE CAVES
THE FOREST

FORGET IT, START AGAIN

You Have Chosen: THE CAVES

Caves Zombie Apocalypse

The caves look as though they could go on forever, a labyrinth of tunnels that promise more caverns and hidden depths. You decide not to stray too far, though. You find a cavern close to the entrance and set up camp – it offers you a great view of the entrance to the caves should any zombies wander inside and you can still get back to the forest when you run out of supplies. With a campfire lit, you decide to rest for the evening. You wake hours later to the fire extinguished, and a zombie horde shuffling into the cave entrance. What do you do?

ATTACK
HIDE
RUN

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CAVES

Zombie Apocalypse Attack

You don’t have much time and you don’t have any weapons – retreating into the caves you find a cavern filled with water. Hoping that zombies can’t swim, you dive into the pool, swim to the farthest point and wait for them to follow you. Your risk paid off and the zombies sink rather than swim, but one of them manages to grab your leg on its way down and drags you to the bottom of the pool.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CAVES

Zombie Apocalypse Hide

You think you have a pretty good idea of the layout in here. No time and no weapons leaves you with little choice. You head further into the caves and dip in and out of caverns hoping the zombies aren’t able to follow you. After hiding out for an hour or so, the zombies all pass you by and you’re able to find your way back to your base camp. They won’t be coming back out again.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CAVES

Zombie Apocalypse Run

Time to run. You can’t run back out of the caves so you decide to run further in. You don’t take much notice of which way you’re running, and become lost in the labyrinth. A few days wandering the caves leaves you in a weak state, and you eventually stumble upon the group of zombies that you’d been fleeing from in the first place. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE FOREST

Woods Zombie Apocalypse

It’s quiet in the forest and thick with brambles that you can forage for supplies. You look around for anything you can use as a weapon or to build a shelter with. Short of a few pointy looking sticks, there isn’t much that’s ready-made. You decide to spend some time crafting weapons from the wood and debris around you, when you hear the sound of snapping twigs nearby. A zombie is making its way through the forest towards you and it’s brought a procession of friends. What’s the plan?

ATTACK
HIDE
RUN

Fitness regime: Crafting and foraging in a survival situation requires muscle stamina. Make sure that in addition to being able to lift heavy weights, you’re also building your stamina up. Endurance training is a must!
Train in: women’s alternative leggings, men’s vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE FOREST

Zombie Apocalypse Attack

The unsharpened sticks you found are going to have to do. You swing them at any zombies that get close enough and try to stab them, but the sticks are too weak and simply break. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FOREST

Zombie Apocalypse Hide

You’re quicker than them, you can get away and climb a tree to safety before they see where you’ve gone. You run a little way through the forest and find a good tree and climb up into the safety of the branches and leaves. You have to wait there until morning, but the zombies pass through the forest and don’t detect you. You’re able to climb back down in the morning and begin working on your weapons and a more permanent shelter.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FOREST

Zombie Apocalypse Run

You decide to make a run for it, you’re faster than the zombies and they’ll lose track of you soon enough. You start running but look over your shoulder to check that the zombies aren’t following you and run straight into a tree. Dazed, you fall back and lose consciousness for a few minutes. It’s long enough for the zombies to catch up with you, and they overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: PROTECTION

Out in the wilderness there isn’t much in the way of protection. You hoped you’d simply find some sort of weapon lying around but the contagion hasn’t made it out this far yet, at least not enough to cause visible destruction and debris. You decide that your best protection for the moment is your wits. Finding a base camp is the next best priority, and maybe you’ll find a weapon there.

BASE CAMP

FORGET IT, START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

Things can turn bad pretty quickly in the wilderness if you don’t have any shelter. You didn’t escape from the zombies just to fall prey to the elements! There are a couple of options nearby – a forest that’s sure to be filled with plenty more supplies, or the entrance to some caves which will provide better shelter if the weather turns. Which one do you choose?

THE CAVES
THE FOREST

FORGET IT, START AGAIN

You Have Chosen: THE CAVES

Caves Zombie Apocalypse

The caves look as though they could go on forever, a labyrinth of tunnels that promise more caverns and hidden depths. You decide not to stray too far, though. You find a cavern close to the entrance and set up camp – it offers you a great view of the entrance to the caves should any zombies wander inside and you can still get back to the forest when you run out of supplies. With a campfire lit, you decide to rest for the evening. You wake hours later to the fire extinguished, and a zombie horde shuffling into the cave entrance. What do you do?

ATTACK
HIDE
RUN

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CAVES

Zombie Apocalypse Attack

You don’t have much time and you don’t have any weapons – retreating into the caves you find a cavern filled with water. Hoping that zombies can’t swim, you dive into the pool, swim to the farthest point and wait for them to follow you. Your risk paid off and the zombies sink rather than swim, but one of them manages to grab your leg on its way down and drags you to the bottom of the pool.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CAVES

Zombie Apocalypse Hide

You think you have a pretty good idea of the layout in here. No time and no weapons leave you with little choice. You head further into the caves and dip in and out of caverns hoping the zombies aren’t able to follow you. After hiding out for an hour or so, the zombies all pass you by and you’re able to find your way back to your base camp. They won’t be coming back out again.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CAVES

Zombie Apocalypse Run

Time to run. You can’t run back out of the caves so you decide to run further in. You don’t take much notice of which way you’re running, and become lost in the labyrinth. A few days wandering the caves leaves you in a weak state, and you eventually stumble upon the group of zombies that you’d been fleeing from in the first place. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE FOREST

Woods Zombie Apocalypse

It’s quiet in the forest and thick with brambles that you can forage for supplies. You look around for anything you can use as a weapon or to build a shelter with. Short of a few pointy looking sticks, there isn’t much that’s ready-made. You decide to spend some time crafting weapons from the wood and debris around you, when you hear the sound of snapping twigs nearby. A zombie is making its way through the forest towards you and it’s brought a procession of friends. What’s the plan?

ATTACK
HIDE
RUN

Fitness regime: Crafting and foraging in a survival situation requires muscle stamina. Make sure that in addition to being able to lift heavy weights, you’re also building your stamina up. Endurance training is a must!
Train in: women’s alternative leggings, men’s vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE FOREST

Zombie Apocalypse Attack

The unsharpened sticks you found are going to have to do. You swing them at any zombies that get close enough and try to stab them, but the sticks are too weak and simply break. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FOREST

Zombie Apocalypse Hide

You’re quicker than them, you can get away and climb a tree to safety before they see where you’ve gone. You run a little way through the forest and find a good tree and climb up into the safety of the branches and leaves. You have to wait there until morning, but the zombies pass through the forest and don’t detect you. You’re able to climb back down in the morning and begin working on your weapons and a more permanent shelter.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FOREST

Zombie Apocalypse Run

You decide to make a run for it, you’re faster than the zombies and they’ll lose track of you soon enough. You start running but look over your shoulder to check that the zombies aren’t following you and run straight into a tree. Dazed, you fall back and lose consciousness for a few minutes. It’s long enough for the zombies to catch up with you, and they overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

Things can turn bad pretty quickly in the wilderness if you don’t have any shelter. You didn’t escape from the zombies just to fall prey to the elements! There are a couple of options nearby – a forest that’s sure to be filled with plenty of supplies, or the entrance to some caves which will provide better shelter if the weather turns. Which one do you choose?

THE CAVES
THE FOREST

FORGET IT, START AGAIN

You Have Chosen: THE CAVES

Caves Zombie Apocalypse

The caves look as though they could go on forever, a labyrinth of tunnels that promise more caverns and hidden depths. You decide not to stray too far, though. You find a cavern close to the entrance and set up camp – it offers you a great view of the entrance to the caves should any zombies wander inside. You stop for a short rest to recuperate, then work on the next part of your survival plan. Next on the list, finding some supplies and a way of defending yourself. Which is it going to be?

SUPPLIES
PROTECTION

FORGET IT, START AGAIN

You Have Chosen: SUPPLIES

Pool Zombie Apocalypse

You could gather supplies from the forest, but you’d rather get better acquainted with your new home so head deeper into the caves. You come across a cavern filled with water that looks clean enough to drink, and discover that it’s also filled with fish. You’re swimming around chasing after dinner in the water when the unwelcome sound of zombies approaching disturbs you. You’ve got to act fast, what’s your next move?

ATTACK
HIDE
RUN

Fitness regime: You never know when you may need to tackle a body of water in order to survive. Brush up on your swimming skills and stamina so you’re not caught out.
Train in: women’s alternative swimwear, men’s alternative swimwear    

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CAVES

Zombie Apocalypse Attack

Hoping that zombies can’t swim, you dive into the pool, swim to the farthest point and wait for them to follow you. Your risk paid off and the zombies sink rather than swim, but one of them manages to grab your leg on its way down and drags you to the bottom of the pool.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CAVES

Zombie Apocalypse Hide

You take a deep breath and duck under the water, hoping the zombies won’t notice you and will move on. Holding it…holding it…h-has it been enough time yet? You bob above surface to grab a breath and discover that the zombies have left this cavern. You climb back out of the water, grab your clothes and carefully make your way back to safety.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CAVES

Zombie Apocalypse Run

The entrance to the cavern is blocked and you’re in the middle of the water. To the other side of the pool, you notice there’s another ledge that leads further off into the caves. You’ll have to abandon the camp you set up but there’s no other choice. You swim for the other side of the pool, climb the ledge and make a run for it. You don’t take much notice of which way you’re running, and become lost in the labyrinth. A few days wandering the caves leaves you in a weak state, and you eventually stumble upon the group of zombies that you’d been fleeing from in the first place. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: PROTECTION

Wilderness Protection

You know that you’re going to have to craft a weapon from something – but what? You decide to go exploring for inspiration in the caves but, before you can get too far, you hear the telltale sound of zombies approaching. What do you do?

ATTACK
HIDE
RUN

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CAVES

Zombie Apocalypse Attack

You don’t have much time and you don’t have any weapons – retreating into the caves you find a cavern filled with water. Hoping that zombies can’t swim, you dive into the pool, swim to the farthest point and wait for them to follow you. Your risk paid off and the zombies sink rather than swim, but one of them manages to grab your leg on its way down and drags you to the bottom of the pool.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CAVES

Zombie Apocalypse Hide

You think you have a pretty good idea of the layout in here. No time and no weapons leaves you with little choice. You head further into the caves and dip in and out of caverns hoping the zombies aren’t able to follow you. After hiding out for an hour or so, the zombies all pass you by and you’re able to find your way back to your base camp. They won’t be coming back out again.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CAVES

Zombie Apocalypse Run

Time to run. You can’t run back out of the caves so you decide to run further in. You don’t take much notice of which way you’re running, and become lost in the labyrinth. A few days wandering the caves leaves you in a weak state, and you eventually stumble upon the group of zombies that you’d been fleeing from in the first place. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE FOREST

Woods Zombie Apocalypse

It’s quiet in the forest and thick with brambles that you can forage for supplies. You look around for anything you can use as a weapon or to build a shelter with. Short of a few pointy looking sticks, there isn’t much that’s ready-made. You decide to spend some time crafting weapons from the wood and debris around you, when you hear the sound of snapping twigs nearby. A zombie is making its way through the forest towards you and it’s brought a procession of friends. What’s the plan?

ATTACK
HIDE
RUN

Fitness regime: Crafting and foraging in a survival situation requires muscle stamina. Make sure that in addition to being able to lift heavy weights, you’re also building your stamina up. Endurance training is a must!
Train in: women’s alternative leggings, men’s vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE FOREST

Zombie Apocalypse Attack

The unsharpened sticks you found are going to have to do. You swing them at any zombies that get close enough and try to stab them, but the sticks are too weak and simply break. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FOREST

Zombie Apocalypse Hide

You’re quicker than them, you can get away and climb a tree to safety before they see where you’ve gone. You run a little way through the forest and find a good tree and climb up into the safety of the branches and leaves. You have to wait there until morning, but the zombies pass through the forest and don’t detect you. You’re able to climb back down in the morning and begin working on your weapons and a more permanent shelter.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FOREST

Zombie Apocalypse Run

You decide to make a run for it, you’re faster than the zombies and they’ll lose track of you soon enough. You start running but look over your shoulder to check that the zombies aren’t following you and run straight into a tree. Dazed, you fall back and lose consciousness for a few minutes. It’s long enough for the zombies to catch up with you, and they overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: PROTECTION

Wilderness Protection

Out in the wilderness there isn’t much in the way of protection. You hoped you’d simply find some sort of weapon lying around but the contagion hasn’t made it out this far yet, at least not enough to cause visible destruction and debris. You decide that your best protection for the moment is your wits. Finding a base camp or food is more a priority right now.

BASE CAMP
SUPPLIES

FORGET IT, START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

Things can turn bad pretty quickly in the wilderness if you don’t have any shelter. You didn’t escape from the zombies just to fall prey to the elements! There are a couple of options nearby – a forest that’s sure to be filled with plenty of supplies, or the entrance to some caves which will provide better shelter if the weather turns. Which one do you choose?

THE CAVES
THE FOREST

FORGET IT, START AGAIN

You Have Chosen: THE CAVES

Caves Zombie Apocalypse

The caves look as though they could go on forever, a labyrinth of tunnels that promise more caverns and hidden depths. You decide not to stray too far, though. You find a cavern close to the entrance and set up camp – it offers you a great view of the entrance to the caves should any zombies wander inside and you can still get back to the forest when you run out of supplies. With a campfire lit, you decide to rest for the evening. You wake hours later to the fire extinguished, and a zombie horde shuffling into the cave entrance. What do you do?

ATTACK
HIDE
RUN

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE CAVES

Zombie Apocalypse Attack

You don’t have much time and you don’t have any weapons – retreating into the caves you find a cavern filled with water. Hoping that zombies can’t swim, you dive into the pool, swim to the farthest point and wait for them to follow you. Your risk paid off and the zombies sink rather than swim, but one of them manages to grab your leg on its way down and drags you to the bottom of the pool.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CAVES

Zombie Apocalypse Hide

You think you have a pretty good idea of the layout in here. No time and no weapons leaves you with little choice. You head further into the caves and dip in and out of caverns hoping the zombies aren’t able to follow you. After hiding out for an hour or so, the zombies all pass you by and you’re able to find your way back to your base camp. They won’t be coming back out again.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CAVES

Zombie Apocalypse Run

Time to run. You can’t run back out of the caves so you decide to run further in. You don’t take much notice of which way you’re running, and become lost in the labyrinth. A few days wandering the caves leaves you in a weak state, and you eventually stumble upon the group of zombies that you’d been fleeing from in the first place. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE FOREST

Woods Zombie Apocalypse

It’s quiet in the forest and thick with brambles that you can forage for supplies. You look around for anything you can use as a weapon or to build a shelter with. Short of a few pointy looking sticks, there isn’t much that’s ready-made. You decide to spend some time crafting weapons from the wood and debris around you, when you hear the sound of snapping twigs nearby. A zombie is making its way through the forest towards you and it’s brought a procession of friends. What’s the plan?

ATTACK
HIDE
RUN

Fitness regime: Crafting and foraging in a survival situation requires muscle stamina. Make sure that in addition to being able to lift heavy weights, you’re also building your stamina up. Endurance training is a must!
Train in: women’s alternative leggings, men’s vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE FOREST

Zombie Apocalypse Attack

The unsharpened sticks you found are going to have to do. You swing them at any zombies that get close enough and try to stab them, but the sticks are too weak and simply break. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FOREST

Zombie Apocalypse Hide

You’re quicker than them, you can get away and climb a tree to safety before they see where you’ve gone. You run a little way through the forest and find a good tree and climb up into the safety of the branches and leaves. You have to wait there until morning, but the zombies pass through the forest and don’t detect you. You’re able to climb back down in the morning and begin working on your weapons and a more permanent shelter.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FOREST

Zombie Apocalypse Run

You decide to make a run for it, you’re faster than the zombies and they’ll lose track of you soon enough. You start running but look over your shoulder to check that the zombies aren’t following you and run straight into a tree. Dazed, you fall back and lose consciousness for a few minutes. It’s long enough for the zombies to catch up with you, and they overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: SUPPLIES

Foraging Zombie Apocalypse

There aren’t many options in the wilderness – it’s a kill or be killed situation and now you’re competing with the undead masses for anything that resembles food. Luckily, zombies don’t seem to be too interested in plants so you decide that foraging for food is a good call. You meant to try going vegan this month anyway. You pick a few leaves and berries and hope for the best. Next up, find a base camp.

BASE CAMP

Fitness tip: Diet plays a huge part in your fitness and wellness, take the time to work out which foods work best for your wellbeing and make healthier choices to complement your workout routine.
Make a change with: our vegan collection

FORGET IT, START AGAIN

You Have Chosen: BASE CAMP

Zombie Apocalypse Base Camp

Things can turn bad pretty quickly in the wilderness if you don’t have any shelter. You didn’t escape from the zombies just to fall prey to the elements! There are a couple of options nearby – a forest that’s sure to be filled with plenty more supplies, or the entrance to some caves which will provide better shelter if the weather turns. Which one do you choose?

THE CAVES
THE FOREST

FORGET IT, START AGAIN

You Have Chosen: THE CAVES

Caves Zombie Apocalypse

The caves look as though they could go on forever, a labyrinth of tunnels that promise more caverns and hidden depths. You decide not to stray too far, though. You find a cavern close to the entrance and set up camp – it offers you a great view of the entrance to the caves should any zombies wander inside and you can still get back to the forest when you run out of supplies. With a campfire lit, you decide to rest for the evening. You wake hours later to the fire extinguished, and a zombie horde shuffling into the cave entrance. What do you do?

ATTACK
HIDE
RUN

You Have Chosen: ATTACK FROM THE CAVES

Zombie Apocalypse Attack

You don’t have much time and you don’t have any weapons – retreating into the caves you find a cavern filled with water. Hoping that zombies can’t swim, you dive into the pool, swim to the farthest point and wait for them to follow you. Your risk paid off and the zombies sink rather than swim, but one of them manages to grab your leg on its way down and drags you to the bottom of the pool.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE CAVES

Zombie Apocalypse Hide

You think you have a pretty good idea of the layout in here. No time and no weapons leaves you with little choice. You head further into the caves and dip in and out of caverns hoping the zombies aren’t able to follow you. After hiding out for an hour or so, the zombies all pass you by and you’re able to find your way back to your base camp. They won’t be coming back out again.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE CAVES

Zombie Apocalypse Run

Time to run. You can’t run back out of the caves so you decide to run further in. You don’t take much notice of which way you’re running, and become lost in the labyrinth. A few days wandering the caves leaves you in a weak state, and you eventually stumble upon the group of zombies that you’d been fleeing from in the first place. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: THE FOREST

Woods Zombie Apocalypse

It’s quiet in the forest and thick with brambles that you can forage for supplies. You look around for anything you can use as a weapon or to build a shelter with. Short of a few pointy looking sticks, there isn’t much that’s ready-made. You decide to spend some time crafting weapons from the wood and debris around you, when you hear the sound of snapping twigs nearby. A zombie is making its way through the forest towards you and it’s brought a procession of friends. What’s the plan?

ATTACK
HIDE
RUN

Fitness regime: Crafting and foraging in a survival situation requires muscle stamina. Make sure that in addition to being able to lift heavy weights, you’re also building your stamina up. Endurance training is a must!
Train in: women’s alternative leggings, men’s vests & tank tops

FORGET IT, START AGAIN

You Have Chosen: ATTACK FROM THE FOREST

Zombie Apocalypse Attack

The unsharpened sticks you found are going to have to do. You swing them at any zombies that get close enough and try to stab them, but the sticks are too weak and simply break. The zombies overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: HIDE IN THE FOREST

Zombie Apocalypse Hide

You’re quicker than them, you can get away and climb a tree to safety before they see where you’ve gone. You run a little way through the forest and find a good tree and climb up into the safety of the branches and leaves. You have to wait there until morning, but the zombies pass through the forest and don’t detect you. You’re able to climb back down in the morning and begin working on your weapons and a more permanent shelter.

Congratulations – you SURVIVED!

Treat yourself to a celebratory outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

You Have Chosen: RUN FROM THE FOREST

Zombie Apocalypse Run

You decide to make a run for it, you’re faster than the zombies and they’ll lose track of you soon enough. You start running but look over your shoulder to check that the zombies aren’t following you and run straight into a tree. Dazed, you fall back and lose consciousness for a few minutes. It’s long enough for the zombies to catch up with you, and they overwhelm you.

Sorry – you died.

Console yourself with an outfit from our alternative womenswear and alternative menswear collections at Attitude Clothing.

START AGAIN

Zombie Apocalypse Fitness Regime Roundup
Think you’ve missed out on some of our top fitness tips for surviving the zombie apocalypse? Not to worry – no matter where your adventure took you, you can find them all here:

Fitness regime: Run up and down the stairs to prepare for that escape dash.
Practice in: men’s alternative trainers, women’s alternative trainers

Fitness tip: Stay hydrated throughout your workout and make sure you eat plenty of healthy goodies as part of your fitness regime.
Pick up: gothic water bottle

Fitness regime: Work on your plank game to strengthen up your arms for any necessary climbing you may have to do.
Flaunt your progress in: men’s alternative vests & tank tops

Fitness regime: Those flamethrower things aren’t light – lift some weights at home to prepare yourself.
Flaunt your progress in: men’s alternative vests & tank tops

Fitness regime: Improve your balance by rocking on your tiptoes – perfect for sneaking around undetected.
Practice in: men’s alternative trainers, women’s alternative trainers

Fitness regime: Lugging shelves around is no easy task, build your strength with some weight lifting.
Flaunt your progress in: men’s alternative vests & tank tops

Fitness tip: Sleep and rest are just as important as being active – make sure you get a good night’s sleep and give your muscles enough time to recover between workouts to avoid injury.
Sleep soundly with: gothic bedding

Fitness regime: You need to be able to outrun any passing zombies, so make sure you include a good run in your fitness regime.
Workout in: women’s gothic leggings

Fitness tip: Sleep and rest are just as important as being active – make sure you get a good night’s sleep and give your muscles enough time to recover between workouts to avoid injury.
Sleep soundly with: gothic bedding

Fitness regime: It’s not easy getting out of bed on a morning for a run, even in the zombie apocalypse. Make a morning run part of your routine to prepare for a quick getaway.
Run quickly in: men’s alternative trainers, women’s alternative trainers

Fitness tip: The zombie apocalypse can only mean one thing – lots of running and walking to avoid getting bitten! Regular walks keep your fitness up and your key muscle groups working, so take walks as often as you can.
Stay comfy in: men’s alternative trainers, women’s alternative trainers

Fitness tip: Diet plays a huge part in your fitness and wellness, take the time to work out which foods work best for your wellbeing and make healthier choices to complement your workout routine.
Make a change with: our vegan collection   

Fitness regime: Crafting and foraging in a survival situation requires muscle stamina. Make sure that in addition to being able to lift heavy weights, you’re also building your stamina up. Endurance training is a must!
Train in: women’s alternative leggings, men’s vests & tank tops

Fitness regime: You never know when you may need to tackle a body of water in order to survive. Brush up on your swimming skills and stamina so you’re not caught out.
Train in: women’s alternative swimwear, men’s alternative swimwear

Check out our top zombie apocalypse survival gear at Attitude Clothing:

Attitude Culture

The Dark Origins of Christmas

Lore lovers, rejoice. This festive season, we’ve been digging deep in our sack of gothic gifts to discover the dark origins of one of our favourite holidays – Christmas. Though Christmas is all sugar plum fairies and candy canes now, it wasn’t always that way! We’ve got some chilling facts about Christmas that will get you in the festive spirit in no time…

The Pagan Winter Solstice

From ancient times, the season that we now know as Christmas was a midwinter celebration called The Winter Solstice, or Yule. A pagan festival, The Winter Solstice was a time to celebrate the fact that the worst of winter was over, and the people could look forward to longer days with more sunlight in the near future. Ultimately, everyone was celebrating the fact that they were the ones to have survived another winter.

Yuletide & Odin’s List

In Scandinavia, the Norse celebrated Yule (or Yuletide) from December 21st right through to until January – burning fires and feasting for a full 12 days (though nowadays we tend to celebrate all December!) Yet the holiday took a more fearful turn in Germany, where many people believed that the pagan god Odin would observe his people from the sky during the winter solstice, deciding who would survive the winter, and who would not…almost as if he was making a list, and checking it twice?

 

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Saturnalia Worship & Mithra

In warmer regions such as Rome, the people celebrated Saturnalia during December in honour of Saturn, the god of agriculture – once again to celebrate the end of the worst of the winter. It was a time when the social order was turned on its head, slaves and peasants ruled the city and celebrated with plentiful food and drink – the first instance of the winter solstice as a charitable season.

Christianity vs Pagan Festivals

When Christianity was still a new religion, nobody even thought to celebrate the birth of Jesus. Only in the fourth century did Pope Julius choose to celebrate the occasion on December 25th, conveniently timed to overshadow and absorb the traditions of Yule and Saturnalia. A bloody battle between pagan holidays and Christian rule ensued, and by the middle ages, Christmas had almost completely replaced the ancient pagan holidays.

Santa Claus

With Christmas came the legend of St Nicholas. The legend varies from culture to culture, but they all agree that he was a benevolent man, a protector of children celebrated for his charitable nature. In Scandinavian culture, the same figure appears as Sinterklaas who eventually made his way to America by the end of the 18th century as Santa Claus – a magical being who flew from house to house delivering presents to deserving children…but what happened to the not-so-deserving?

Krampus

Every protagonist has an antagonist, and just as the Christian God finds his counterpart in the Devil, Santa wasn’t the only creature visiting houses during the Winter Solstice. In Belgium, the Netherlands and Austro-Bavarian cultures, misbehaving children in could expect a visit from the terrifying Krampus, a half-goat, half-demon that at best would leave a lump of coal, and at worst would kidnap the child, never to be seen again…

 

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If any naughty children thought they would get away with a couple of weeks of good behaviour before Christmas, they’d be in for a shock – Krampus wouldn’t wait until Christmas Day to punish the unworthy. Krampusnacht continues to be celebrated across many European regions on 5th December. Combining both Christian traditions with pagan roots, Krampusnacht sees parades offerings of Krampuslauf (schnapps) and the exchanging of Krampuskarten (greeting cards depicting the terrifying Krampus).

The Krampus has inspired a lot of Yuletide fear over the years, even inspiring his own (tongue-in-cheek) film:

Christmas Riots

Americans didn’t truly embrace Christmas until the 19th century, and it didn’t have the smoothest start. Christmas had become a time for the poor and unemployed to riot in huge gangs. In a tradition inspired by the earlier celebration of Halloween, Americans demanded fine food and drink from the upper classes and caused trouble if their demands weren’t met. Deciding that the violence must end, communities were urged to gather together, rich or poor, to celebrate the closing of the year in the same way that Christmas was celebrated elsewhere.

Cleaning Up Christmas

Back in England, the Christmas tradition was also changing. Previously a time of hedonism and a huge festive celebration, the holiday was turning into a more peaceful and family-oriented time. In 1843, Charles Dickens wrote the tale A Christmas Carol which spread a message of charity and kindness which resonated with both English and American societies.

 

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As Christmas became even more popular in America, it was reinvented as the perfect family holiday. Old customs lifted straight from the pagan days such as decorating trees, sending cards to family and friends and exchanging gifts became an essential part of the Christmas tradition. Eventually, this commercialised reinvention became the accepted celebration of Christmas all over the world.

Since then, Christmas celebrations haven’t changed much,  but we’ve spotted some of our favourite hedonistic elements of the ancient Winter Solstice traditions creeping back in: eating, drinking & being merry!

Whether you’re celebrating Christmas in the modern or old tradition, you can find all of your must-have gothic Christmas decorations and gothic Christmas gifts here at Attitude Clothing.

Attitude Culture Fashion Menswear Music Womenswear

A Short History of The Grunge Takeover & Resurgence

Think about the grunge scene and you’ll probably conjure up an image of Kurt Cobain in the 90s, baggy jeans, striped jumpers and noisy angst. You wouldn’t be completely wrong, but there was a lot more to the grunge scene than Nirvana. There’s a serious appetite for grunge on the alternative scene at the moment, particularly the fashion, but before you pillage our grunge collection, why not take a minute to learn about what the grunge movement was, how it got started, and why it remains such an important part of the alternative scene?

What Is Grunge?

Grunge is often known as the ‘Seattle Sound’, on account of the ‘big four’ contributors to the genre all hailing from the northwest city. The term is pretty synonymous with bands of the 80s and 90s from this area of America, including Nirvana, Pearl Jam, Soundgarden, Alice in Chains, Mudhoney and Screaming Trees. Effectively, grunge is a particular sound, and a particular look, tied to a particular genre of music, just like many of the popular subcultures on the alternative scene!

 

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What Does Grunge Sound Like?

If for some reason you’d never listened to any of these bands (what have you been doing??), you’d be able to pick out the grunge sound from a crowd by looking out for high levels of distortion, heavy feedback, fuzz effects, and a fusion of punk and metal influences set against a ream of angsty lyrics. Get thee to Spotify immediately and start listening if you haven’t before, while fleeting, the grunge genre went on to influence some of our favourite bands on the alternative music scene so it’s a key part of your alternative music education!

What Does Grunge Look Like?

Grunge fashion was formed by accident. The combat boots worn by grunge musicians were simply the most sensible choice of footwear for rainy Seattle, threadbare and out of shape charity shop finds were the most affordable clothing available for the poor and struggling artists. From authenticity grew a new fashion trend, with flannel shirts, wool ski hats, combat boots and greasy hair hitting catwalks and appearing in high street shops.

Whereas the punk musicians of previous years were all about making an anti-fashion statement, this new ears of grunge-influenced musicians were simply fashion-neutral, making do with what they could afford – until grunge fashion itself became an unaffordable fashion statement.

 

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How Did Grunge Form?

Grunge began with the alternative bands of the 80s, bands like The Melvins and Soundgarden kickstarted the grunge sound in 1983 and 1984, with bands like Green River and Screaming Trees following shortly after. By 1986, C/Z Records released an album called Deep Six which is often credited as the first time that grunge was distributed. With the addition of Alice in Chains to the scene in 1987, grunge had solidified as a genre, developing from a propensity for these bands to refer to themselves in a self-deprecating way as ‘grungy’ and ‘grimy’. Sub Pop Records saw an opportunity to market these bands under the umbrella term of ‘grunge’, and soon nearly all Seattle based bands were being lumped under the easily marketable genre.

What Happened to Grunge?

By the time Nirvana started gaining popularity in 1990, grunge as a movement itself had started to die out, but in an effort to continue the profitable Seattle subgenre, they too were tied into the term grunge. However, the term grunge had begun to backfire. Anyone who was anyone on this music scene would label those using the term grunge as a poseur, suddenly grunge was a dirty word in every sense.

 

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In 1991, Nirvana had gained a number one spot on Billboard’s Alternative Songs chart, closely followed by Pearl Jam. The term grunge had been transformed from a joke among musicians to a marketable genre and was now a permanent subgenre of alternative music that could easily be characterised by its distinct look and sound, forever linked to the northwest musicians of the 80s and 90s.

How Do We Remember Grunge Today?

Grunge was a pretty shortlived subculture, but the waves of 1990s nostalgia in recent years mean that grunge is once again becoming a permanent part of the alternative scene. The induction of Nirvana into the Rock and Roll Hall of Fame really gave rise to this resurgence, and while the music is largely being left where it was, grunge fashion is being picked up by new generations of alternative fashion lovers.

Our grunge collection at Attitude Clothing offers you access to some of the best nostalgic grunge fashion, featuring the iconic workboots, baggy sweatshirts and distressed jeans that the grunge scene was known for back in the day! If you’re wanting to hop on the grunge trend, you can check out grunge womenswear, grunge menswear, grunge women’s footwear and even grunge accessories here at Attitude Clothing. May the spirit of grunge live on in our hearts and wardrobes for many years to come.

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How Goths Are Supporting The Vegan Revolution

The vegan lifestyle is booming. Between 2012 and 2016, there was a 185% increase in vegan products available in the UK and the annual Veganuary challenge saw 168,000 participants in 2018, up from a mere 3,300 in its 2014 launch – but how did this grassroots movement get so big?

Veganism is primarily associated with diet, and in 2018 many high street retailers and restaurants began providing vegan alternatives. Whereas you’d have to sniff out a vegan friendly store in a quiet part of town, you can now find vegan food filling the aisles at supermarkets such as Tesco and Sainsburys, and even in more unlikely places such as Toby Carvery and Pret A Manger.

Changing to a vegan diet is a huge part of it for sure, but for most vegans, a change in menu isn’t enough. There are a few key motives for going vegan, the most popular being animal welfare, environmental concerns, and health. The first of these two reasons tie in not only with diet, but with fashion and beauty choices. That’s where we at Attitude Clothing have been quietly working away, waiting for the mainstream to catch up.

The alternative scene has always driven change, so it stands to reason that we’ve been fighting the good vegan and vegetarian fight for many years before it hit the mainstream. Hippies and punks were the leaders of adopting a vegan lifestyle back in the day, and have continued to champion the cruelty-free way of life ever since – even after the culture changed to include a huge cross-section of people from all walks of life.

Mainstream fashion brands are starting to sit up and pay attention to the increasing demand for vegan leather and cruelty-free fashion and beauty products. Ethically conscious consumers are making a cruelty-free approach to fashion high on their list of priorities when shopping, and while many high street retailers are catching up, alternative brands have already got huge ranges of vegan-friendly clothing and cosmetics for you to choose from.

For a long time, straight edge punks had the monopoly on the vegan lifestyle, but looking at our vegan collection we think its clear that goths and alternative fans of all kinds are now taking the torch and paving the way for the alternative scene to get more involved in saving animals and the environment. Whichever alternative subculture is your favourite, you’ll now be able to find vegan friendly fashion, vegan footwear, and vegan cosmetics including vegan makeup for you to enjoy with a squeaky clean conscience.

Vegan Fashion

When we talk about vegan clothing, we’re usually talking about vegan leather. A lot of the vegan womenswear and vegan menswear you’ll find at Attitude Clothing contains some form of vegan leather whether it’s made from it entirely or simply has a few design features made from vegan leather. Whatever the style, you can be sure that vegan fashion in our collection is entirely cruelty-free and available from some of your favourite alternative vegan brands including Punk RaveRestyle and more.

Vegan Footwear

For many years, the best boots around were made from the finest leathers, meaning that a kickass pair of alternative boots or classic goth boots were far from vegan. However, we have good news. Tons of the biggest names in gothic footwear are on the vegan train and there are now huge ranges of vegan boots and vegan footwear for you to choose from. Check out women’s vegan footwear and men’s vegan footwear in our collection, by some of your favourite alternative footwear brands such as Demonia, TUK Shoes and New Rock.

Vegan Cosmetics

Cosmetics companies have long been publically against animal testing, but how many of them actually commit to removing animal cruelty or involvement with their beauty products as a whole? Here at Attitude Clothing, our vegan cosmetics are 100% vegan and therefore 100% cruelty free throughout the whole process, from production to creation and testing. This means that when you shop our vegan beauty products, you’ll find vegan cosmetics including vegan makeup, vegan hair dye and more by brands that are completely committed to the vegan cause such as Mermaid Salon, Manic Panic, and Medusa’s Make Up.

We’ve only mentioned a few of the gothic and alternative brands that are involved in supporting the vegan revolution, but you can check them all out in our full vegan collection at Attitude Clothing – a hub for all things alternative and cruelty-free. Together, we believe that goths and vegans can make a difference!

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